Accurately invest for future consumer demand

WGSN TrendCurve+ is the only fashion planning product that combines unrivalled data sources across social, search, shelf, shows and sentiment with advanced machine-learning to tell you which trends to invest in, how deeply and when.
 

With 90%+ forecasting accuracy on thousands of key items, silhouettes, prints, colours and design details, we empower brands to accurately invest for future consumer demand.
 

TrendCurve+ 4 devices showing data and graphs

Getting you ahead of change

The Puff Sleeve Dress

A large global clothing retailer was looking to employ analytics to optimse assortment in order to improve sell-through rates and create more sustainably. Through our market leading predictive analytics service, WGSN TrendCurve+, we were able to help our client clearly identify the categories and trends where they were over and under indexing such as the puff sleeve dress. 

Read the full case study

Subscriber features

TrendCurve - market outlook

Inform your strategic planning with future projections on category shifts:

  • Macro view of dynamics within womenswear and menswear apparel, footwear and accessories markets
  • Cross-category dynamics with early intelligence on season-to-season shifts

TrendCurve+ A rack full of clothing

Understand the key trends to invest in next and how deeply, with a drill down into category dynamics:

  • Category forecasts and analysis of retail market signals
  • Key attributes, silhouettes and design details for the category

TrendCurve - category deep dives
 

Know precisely where a trend is in its lifecycle to capitalise on opportunities across selected key items, details, colours and prints:

  • Detailed trend-level analysis and forecasts
  • Tracking across market segments from fashion-leader to mass-crossover

TrendCurve - competitor analytics

Identify opportunities for your business to stay ahead with bespoke benchmarking against your competitors’ assortment mix:

  • Diagnosis delivered to you by our experts together with insights on actionable opportunities
  • Bespoke competitive benchmarking scorecard easily accessible via the TrendCurve+ platform

TrendCurve+ category deep dive

Optimise in-category trading for your business by knowing which trends to invest in, and when to pull back, at the right time for your consumer:

  • Curated key trend forecasts for the category together with benchmarking against a bespoke competitor set
  • Precise and actionable recommendations of how to optimise your assortment delivered to you by our dedicated TrendCurve+ team
  • Bespoke Category Deep Dive report easily accessible via the TrendCurve+ platform

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trend insights