Create winning strategies to engage your future consumers

WGSN Insight enables you to effectively drive engagement with your future consumers through a deep understanding of consumer behaviour and lifestyles, the market and socio-cultural global shifts that will impact and disrupt your industry.

We connect the dots between data and culture across technology, marketing, design, retail and business strategy to give you a clear picture of what will be relevant, how to anticipate change and where to go next. From emerging consumer trends to long-range forecasts predicting consumer behaviours and mindsets, our accurate reports can be used to advise, inspire, confirm and inform product design, business decisions and strategic planning.

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Insight in action

WGSN offers subscriptions and bespoke consultancy services to help your business get ahead of consumer and lifestyle trends.

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Subscriber features

Insight_consumer
  • Insight into what people value now and what they will desire next
  • Consumer attitudes segmented by generation and region
  • Coverage of emerging consumer mindsets including extensive youth culture research
  • Consumer forecasts predicting behaviours over two years ahead
  • Reporting on future lifestyles and industries including travel, technology, automotive, beauty, food, wellness and more

insight_marketing
  • In-depth reporting on what it takes to build an iconic brand
  • Identification and analysis of influencer trends and ways to engage
  • Predictions of social media aesthetics and how these visual languages drive conversions
  • Best-in-class case studies of innovative marketing and creative campaigns
  • On-the-ground coverage of key takeaways from major industry events and conferences
  • Seasonal round-up of top campaign trends

insight_retail
  • Shopper and retail forecasts dedicated to driving sales and social ROI
  • Global team of retail strategists identifying long-term shifts and opportunities
  • Analysis of key shopper behaviours including e-commerce m-commerce, and social commerce
  • Best-in-class case studies from value to luxury retailers 
  • White papers identifying predictive shopping behaviours
  • Comprehensive analysis of online and offline retail strategies

insight_innovation
  • We stimulate your imagination by bringing you to the leading edge
  • Forward-looking strategies that are shaping the market place
  • Emergent behaviours driven by new technologies and new voices
  • Creative inspiration through the lens of new product ideas and design
Getting you ahead of change

Snackable Lifestyles

Forecasted by WGSN back in 2018 as part of a growing focus on the pursuit of happiness, micro breaks offer calm, playfulness and pause. Now, three years later in 2021 “Snackable lifestyles” are about fitting short bursts of activity into multiple moments in our days.

Watch this video to find out how WGSN helped clients get ahead of the Snackable Lifestyles trend.

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Who uses Insight

WGSN's consumer and lifestyle forecasts power the most valuable global brands*

We’re experts in consumer behaviour and lifestyles. We have a proven track record in helping some of the world’s largest companies engage with their future consumers.

*Interbrand Best Global Brands 2020

Who uses Insight logos

Who uses Insight logos

Did you know?

Insight is used across industries:

Insight is used across industries and is always included with our Product Design subscriptions to inspire the products, experiences and services your consumers will want to buy:

Fashion
Home & Interiors
Beauty
Food & Drink
Consumer Electronics
Lifestyle
Retail

Find out what WGSN can do for your industry

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