WGSN City by City is an expertly curated portal for global travel inspiration and planning that highlights the best of global cities and culture.
Available to all WGSN clients, City by City informs and inspires virtual trips for deskbound research and upcoming trips with the most relevant and inspiring retailers, brands and trend-led concepts from across the world.
City by City in action
Aligning with WGSNʼs macro trends and the needs of the industries that we serve, City by City saves time and effort by providing an expert source of local knowledge.
Subscriber features
Curated and actionable city guides and filterable maps of the essential destinations our clients travel the most, highlighting the city’s innovative and inspiring retail, food and drink, brands, innovators and culture, in line with WGSN trends.
Curated and actionable city guides and filterable maps of destinations bubbling up as the places to go for fresh inspiration, highlighting the cityʼs innovative and inspiring retail, food and drink, brands, and culture, in line with WGSN trends.
*NEW* Key cities and shops to research by product category, with maps and editor’s picks - from womenswear to sustainability.
A seasonal curated round-up of upcoming global exhibitions to inspire clients’ research and development.
Annual global round-ups of destinations by theme, such as Cities to Watch - our pick of bubbling-up destinations.
Powered by WGSN's local experts from around the world, a daily curated feed of newness and innovation in our top cities globally, including new stores, exhibitions, and food and drink concepts.
The latest creative destinations
Discover Barcelona
The Spanish capital is experiencing a boom in creative collaborations. Sustainability is at the heart of the city’s new business models, with an uptick in phygital strategies, local sourcing and support for independent creators.
Get inspired by a selection of retail and creative highlights of Barcelona, guided by our local insider Mio Hayashi.
Did you know?
City by City is used in these industries:
Beauty, Health & Wellness
Fashion
Home & Interiors
Agencies & Advertising
CPG & FMCG
Lifestyle
Find out what WGSN can do for your industry
