In 2025, the home will become a multipurpose place where we live, work, rest and play. Tune in to discover the product opportunities for the hybrid home in line with consumer priorities.
Heading into 2025, the world is facing greater uncertainty due to inflation, a looming recession and global warming. After the mass migration of activities to the home due to the pandemic, consumers will want their living spaces to tackle the cost-of-living and climate crises at the same time.
Our White Paper: Home Lifestyles 2025 explores the myriad ways consumers will use their homes come 2025, from educating the kids to entertaining friends and so much more. Join WGSN President and CEO Carla Buzasi and Lisa White, Creative Director and Director of Interiors at WGSN, to discover how brands can capitalise on this opportunity to refine old products, create new ones and expand into new markets.
The hybrid home
“We cover four sections in this white paper: live intentionally, work dynamically, rest restoratively and play immersively. Each looks at all the things we do in the home, which is a multipurpose space that started with the pandemic and continues to this day. Today, no one industry can exist alone – think about how much clothes and food influence so much of people’s lives and how much of that begins at home. Lifestyles begin at home.”
The DIY boom
“There is a continued DIY boom, driven first by the pandemic and now by inflation. The housing market is in decline in many areas of the world and for interiors that means less new builds and more renovations. In the US, it is the first time we are seeing more innovations than new construction. Consumers are focusing on DIY to make their homes more comfortable and more saleable in the housing market. Renting is also on the rise and temporary decorative solutions such as removable wallpapers are seeing a lot of newness.”
Long-term sustainability
“People are thinking for the long term because we’re anxious about the short term. We know sustainable solutions are less expensive than non-sustainable ones in the long term when you take into account the true cost. For example when discussing organic versus non-organic in the food and textile industries, we need to look at the cost of pesticides on public health and taxes, not to mention animal health.”
– Lisa White, Creative Director and Director of Interiors, WGSN
To hear the full discussion, tune into episode 63 of our Create Tomorrow podcast, Designing for Life in the Home in 2025, on Anchor, Apple and Spotify. WGSN subscribers can read the full White Paper: Home Lifestyles 2025.