There’s no sugarcoating it: Dubai chocolate has become a viral obsession.
Emotions are powerful tools that directly influence how we buy. WGSN’s new flagship forecast reveals how your brand’s success will depend on how future consumers respond to your brand’s narrative, products, and the experiences you create.
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Amid digital fatigue and overstimulation, consumers will seek to migrate to IRL brand communities in search of belonging and real connections – a key trend for 2027.
Luminous Blue is the WGSN x Coloro Colour of the Year for 2027. Learn why it was chosen and how you can use it.
Check out the main fashion week trends and analytical data for A/W 25/26 confirmed by WGSN, the global authority on trend forecasting and consumer insight.
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From Copenhagen’s eco boutiques to Singapore’s green urbanism, take your pick of the global hubs for sustainable fashion, design and lifestyle.
WGSN and Coloro collaborated with Arts Thread to select the talent of tomorrow at the Global Creative Graduate Showcase 2024.
How can your brand gain credibility online and IRL? Flex your brand’s cultural relevance to stand out on social media and direct marketing by using slang to appeal to your stan younger consumers.
Explore the top fashion trends and analytical data confirmed by WGSN, the global authority on trend forecasting and consumer behaviour, for the S/S 25/26 season.
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Consumer interest and participation in snowsports is growing. WGSN Social Analytics goes beyond views and virality, giving you the forecast of the trends to focus on.