Nu Boheme remains the dominant aesthetic for young women, with an overall shift from hyper-feminine styles to an edgier direction.
We identify two emerging customer priorities that will significantly impact all industries in 2025 and beyond.
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WGSN’s Beauty team attended the 56th edition of Cosmoprof Worldwide in Bologna, providing exclusive insights into the biggest trends and innovations shaping the future of beauty.
The 39th edition of South by Southwest took place between in Austin, Texas where WGSN and Grupo Boticário presented the future of beauty.
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Discover opportunities for brands to capitalise on this new market and support new types of celebrations in 2026.
Join WGSN and Coloro behind the scenes of the expert selection process for the Colour of the Year and Key Colours.
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Get a behind-the-scenes look into the creation of AI images in fashion from WGSN Digital Asset Specialist & AI Image Analyst Ryan Parry.
Get inspired by our curated travel guide with local insider Charlotte Browning, highlighting some of the city’s main design spots, activewear shops and culinary finds.
Trending hashtags reveal the key styling moments, aesthetics and gifting direction for Halloween and Autumn occasions, from #BooBaskets to #FallPorches.