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Nu Boheme remains the dominant aesthetic for young women, with an overall shift from hyper-feminine styles to an edgier direction.
We identify two emerging customer priorities that will significantly impact all industries in 2025 and beyond.
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WGSN’s Beauty team attended the 56th edition of Cosmoprof Worldwide in Bologna, providing exclusive insights into the biggest trends and innovations shaping the future of beauty.
Your cheat sheet to the A/W 25/26 catwalk colour trends is here!
The 39th edition of South by Southwest took place between in Austin, Texas where WGSN and Grupo Boticário presented the future of beauty.
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Your exclusive preview of WGSN’s Top Trends for 2025 and Beyond
From Fake Foods to Day-jamas, we’ve got the inside scoop on the top consumer trends for 2025.
NRF Retail’s Big Show, the world’s largest retail event, took place in January 2025, bringing powerful insights into the future of the sector. We delve into the main predictions and innovations that will shape the retail landscape in 2025 and beyond.
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Against a backdrop of financial uncertainty and rising living costs, consumer priorities for this Lunar New Year are shifting towards emotional values and meaningful celebrations.
How trend forecasting can give businesses a competitive edge
TikTok Shop is reshaping how, why and where we buy