Transformative consumer and market intelligence.

With unparalleled coverage and analysis into the world of consumers, WGSN Insight is our flagship trend product. Featuring original and thought-provoking content on consumer, marketing, retail and innovation trends, WGSN Insight helps the world's most creative thinkers stay ahead.


Insight into what people value now and what they will desire next.

  • Consumer attitudes segmented by generation and region
  • Consumer forecasts predicting behaviours 2+ years ahead
  • Reporting on the future of travel, technology, automotive, beauty, food, wellness and more


In-depth reporting on what it takes to build an iconic brand.

  • Best-in-class case studies of innovative marketing and creative campaigns
  • On the ground coverage of key takeaways from major industry events and conferences
  • Seasonal round-up of top campaign trends


Evolving our understanding of the retail experience.

  • The retail experience broken out by city, category and format
  • White papers identifying predictive shopping behaviors
  • Comprehensive analysis of online and offline retail strategies


We stimulate your imagination by bringing you to the leading edge.

  • Forward looking trends that are shaping the market place
  • Understanding emergent behaviours driven by new technologies
  • Inspiring creativity through the lens of new product ideas and design

Meet the experts

Andrea Bell

Director, Insight

Part trend forecaster, part futurist, Andrea has in-depth knowledge of the consumer marketplace and behavioral shifts that impact society. She leads our future consumer analysis and works with global brands to create world-class strategies.

Andrea is in demand as an international speaker, recently appearing at Cannes Lions International Festival of Creativity, MoMA and NRF’s Big Show in New York. Her consumer expertise has been featured in numerous publications, including Vogue, Business of Fashion, and The Wall Street Journal.

Andrea’s special skills include never losing a game of Scrabble and always befriending the dog at any social gathering.

Joe McDonnell

Head of Insight

Coming from a media and creative background, Joe is an industry leader in analysis and insight in consumer forecasting, market-research and business strategy, assisting clients looking to future-proof their businesses. He manages a global team of experts tracking consumer, marketing, retail and innovation trends.

Joe is a respected thought leader, with international publications and events seeking his input. He previously worked for two of the globe’s largest communications networks, Omnicom and WPP’s Mindshare, where he helped brands execute award-winning advertising campaigns in sport, fashion and entertainment.

If you were wondering, yes, Joe wrote this about himself in the third person.

Jenny Clark

Head of Colour

Jenny is a skilled colour forecaster with an in-depth knowledge of conceptual colour development. She identifies emerging colour trends and tracks their evolution across multiple industries.

Having trained as a woven textile designer, Jenny went on to lead colour forecasting in the automotive and footwear industry for 20 years, working at Nissan and advising clients such as Patagonia and Merrell. Her process is driven by creativity and strategic thinking, and she is always seeking the perfect colour for the right product.

Jenny is a home crafter who currently quilts with recycled denim and experiments with natural dyes.

Helen Palmer

Head of Materials, Knit and Textiles

Helen enables creative teams to translate future concepts into material realities. With a background in fibre, yarn, knitwear and textiles, she brings over 25 years’ industry expertise in materials forecasting and product development to WGSN, working and consulting with mills, manufacturers and fashion brands from Europe to Asia.

Helen excels at threading together big picture design and lifestyle concepts with consumer insights to create actionable product trends, enabling clients to stay ahead in a changing market. Motivated by ethical and responsible design, she serves as a passionate advocate for WGSN’s Sustainability board.

Helen loves cats, crafts, ceramics and the countryside.

Ella Hudson

Head of Research

Ella is obsessed with the human condition and understanding why we do the things we do, citing people-watching as a favourite pastime.

Sitting at the intersection of WGSN's products to coordinate strategists, analysts and researchers from around the world, Ella's position supports each team to deliver accurate, human-centred recommendations that enable clients to make decisions with confidence.

Ella’s previous experience includes roles at Sunspel, Chloé and Vivienne Westwood, specialising in accessories and jewellery.

A born and bred Londoner, Ella can be coaxed away from city life at the promise of a brisk walk and a good pub lunch.

Laura Saunter

Senior Strategist, Insight

Laura is an expert forecaster in the retail space, exploring how the landscape is shifting and analysing consumer attitudes. A specialist in store design, luxury commerce and shopper behaviour, she identifies new consumer tribes, emerging business strategies and the future of the store.

Laura has worked on bespoke consultancy projects and presentations for global brands, including LVMH and Bulgari. An accomplished public speaker and panellist, she reports on conferences and events around the world. She also has a first-class honours degree from Oxford University.

When not examining trends, Laura can be found in a sunny climate practising her multilingual skills.

Hannah Watkins

Senior Strategist, Prints & Graphics

As the Senior Stategist for Prints & Graphics, and previously the Commissioning Manager for WGSN, Hannah's strategic approach to planning content is complemented by her passion for good design. Her reports balance creativity with commercial relevance.

After studying printed textile design, Hannah found her calling in trend intelligence, developing both future forecast and real-time trend analysis for the print and graphic industry.

With over 10 years’ experience, Hannah is driven by the power of pattern and its means of cultural expression, constantly drawing inspiration from her surroundings, from the everyday to the unexpected.

Polly Walters

Senior Strategist, The Feed

Polly is an expert trend-spotter and heads up The Feed, our transformational tool across Fashion, Beauty and Food & Drink. She runs a continuous live-edit of trends from across the globe and is committed to delivering them at speed, offering the most reactive content on the site.

Polly tracks and links trends to provide invaluable cross-departmental insight. An engaging speaker, you can regularly spot her analysing fast-tracking trends on WGSN’s social platforms.

Prior to joining WGSN, Polly worked in buying at Topshop Topman and design at Aster Tekstil.

Polly enjoys learning new crafts and tie-dying anything she can lay hands on.