Transformative consumer and market intelligence.

With unparalleled coverage and analysis into the world of consumers, WGSN Insight is our flagship trend product. Featuring original and thought-provoking content on consumer, marketing, retail and innovation trends, WGSN Insight helps the world's most creative thinkers stay ahead.


Insight into what people value now and what they will desire next.

  • Consumer attitudes segmented by generation and region
  • Consumer forecasts predicting behaviours 2+ years ahead
  • Reporting on the future of travel, technology, automotive, beauty, food, wellness and more


In-depth reporting on what it takes to build an iconic brand.

  • Best-in-class case studies of innovative marketing and creative campaigns
  • On the ground coverage of key takeaways from major industry events and conferences
  • Seasonal round-up of top campaign trends


Evolving our understanding of the retail experience.

  • The retail experience broken out by city, category and format
  • White papers identifying predictive shopping behaviors
  • Comprehensive analysis of online and offline retail strategies


We stimulate your imagination by bringing you to the leading edge.

  • Forward looking trends that are shaping the market place
  • Understanding emergent behaviours driven by new technologies
  • Inspiring creativity through the lens of new product ideas and design

Meet the experts

Erica Ng

Senior Editor, WGSN Insight Asia Pacific

Based in Hong Kong, Erica is a business journalist with eight years of experience covering retail, marketing and digital communications. At WGSN, she focuses on strategic analysis of retail and technology innovations across Asia Pacific. As an industry expert, she has spoken at regional events including Asia Fashion Summit, World Retail Congress and Retail Asia Expo. Prior to WGSN, she was editor of Marketing Magazine where she directed content production for Asia’s leading marketing trade journal. Erica is a millennial leading a hyper-connected lifestyle, and she has a Master Degree in Journalism from the University of Hong Kong.

Lorna Hall

Head of WGSN Insight

As Head of Insight at WGSN, Lorna Hall is responsible for a team of experts reporting on best practice and innovation across all forms of retail including online and offline strategies, store design, marketing and visual merchandising. Before joining WGSN in 2009, she was the executive editor of the UK's fashion trade magazine Drapers.

Andrea Bell

Director of Insight, and Executive Editor, Americas

Andrea is a seasoned journalist with an in-depth knowledge of the Americas’ consumer marketplace and mindset. As Director, Insight and Executive Editor, Americas, Andrea drives the department in the Americas from an editorial point of view and acts as content team leader from the New York office.

Sara Radin

Youth Culture Editor Insight

Sara Radin is a seasoned trend forecaster with six years of experience in concept design, trend research and consumer insight. As the Youth Culture Editor, Sara brings her expertise and passion for working in the youth space to WGSN Insight. Through her comprehensive reports, Sara sheds light on emerging attitudes, youth culture movements and influencers, as well as market analysis to better inform our clients on youth mindset and cultural shifts.

Duncan Baizley


Before joining WGSN’s Insight team, Duncan spent five years as Managing Editor of the UK edition of WIRED, where he was part of a senior editorial team shaping print and digital content covering business, design, technology and ideas, and everything cultural in-between. As a writer and editor, he has previously worked across a diverse range of high-profile magazine titles, including Look and Wallpaper*.

Sarah Owen

Senior Editor, Digital Media & Marketing, WGSN

Sarah is a journalist and trend forecaster based in New York with a background in social media and youth trends. She currently reports on digital media and communication strategy across an array of industries to produce effective content that helps brands truly connect with their audience. Sarah joined WGSN after working across a variety of publications including New York magazine, Vogue, and The New York Times.

Elle Lasher

Editor, Insight

Elle develops and delivers consumer driven content and analysis for bespoke consulting projects at WGSN Insight and WGSN Mindset. Interpreting future trends and consumer shifts impacting retail and product, she helps clients translate consumer concepts into actionable insights and deliveries. With over 9 years of experience in the industry, her hybrid knowledge of commercial industry trends and future consumer mindsets provides a unique value proposition for clients across the lifestyle, design, and fashion industry.

Petah Marian

Senior Editor, WGSN Insight

An Australian by birth Petah is a seasoned business journalist who has spent her entire career tracking global retail trends. Prior to joining WGSN she was Editor of online trade publication Menswear Insight. She spent three years at the Just Style group where she was News & Insights Editor following a stint as News Editor at global intelligence business Planet Retail. She has also written for UK trade magazines Retail Week and Drapers.