Transformative consumer and market intelligence.

With unparalleled coverage and analysis into the world of consumers, WGSN Insight is our flagship trend product. Featuring original and thought-provoking content on consumer, marketing, retail and innovation trends, WGSN Insight helps the world's most creative thinkers stay ahead.

Consumer

Insight into what people value now and what they will desire next.

  • Consumer attitudes segmented by generation and region
  • Consumer forecasts predicting behaviours 2+ years ahead
  • Reporting on the future of travel, technology, automotive, beauty, food, wellness and more

Marketing

In-depth reporting on what it takes to build an iconic brand.

  • Best-in-class case studies of innovative marketing and creative campaigns
  • On the ground coverage of key takeaways from major industry events and conferences
  • Seasonal round-up of top campaign trends

Retail

Evolving our understanding of the retail experience.

  • The retail experience broken out by city, category and format
  • White papers identifying predictive shopping behaviors
  • Comprehensive analysis of online and offline retail strategies

Innovation

We stimulate your imagination by bringing you to the leading edge.

  • Forward looking trends that are shaping the market place
  • Understanding emergent behaviours driven by new technologies
  • Inspiring creativity through the lens of new product ideas and design

Meet the experts

Lorna Hall

Head of Market Intelligence

As Head of Market Intelligence at WGSN, Lorna Hall is responsible for a team of experts reporting on best practice and innovation across all forms of retail including online and offline strategies, store design, marketing and visual merchandising. Before joining WGSN in 2009, she was the executive editor of the UK's fashion trade magazine Drapers.

Andrea Bell

Director of Insight, and Executive Editor, Americas

Andrea is a seasoned journalist with an in-depth knowledge of the Americas’ consumer marketplace and mindset. As Director, Insight and Executive Editor, Americas, Andrea drives the department in the Americas from an editorial point of view and acts as content team leader from the New York office.

Duncan Baizley

Senior Commissioning Editor, Insight

Before joining WGSN’s Insight team, Duncan spent five years as Managing Editor of the UK edition of WIRED, where he was part of a senior editorial team shaping print and digital content covering business, design, technology and ideas, and everything cultural in-between. As a writer and editor, he has previously worked across a diverse range of high-profile magazine titles, including Look and Wallpaper*.

Sarah Owen

Senior Editor, Digital Media & Marketing

Sarah is a journalist and trend forecaster based in New York with a background in social media and youth trends. She currently reports on digital media and communication strategy across an array of industries to produce effective content that helps brands truly connect with their audience. Sarah joined WGSN after working across a variety of publications including New York magazine, Vogue, and The New York Times.

Petah Marian

Senior Editor, Retail Intelligence

An Australian by birth Petah is a seasoned business journalist who has spent her entire career tracking global retail trends. Prior to joining WGSN she was Editor of online trade publication Menswear Insight. She spent three years at the Just Style group where she was News & Insights Editor following a stint as News Editor at global intelligence business Planet Retail. She has also written for UK trade magazines Retail Week and Drapers.