There’s no sugarcoating it: Dubai chocolate has become a viral obsession.
Emotions are powerful tools that directly influence how we buy. WGSN’s new flagship forecast reveals how your brand’s success will depend on how future consumers respond to your brand’s narrative, products, and the experiences you create.
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Amid digital fatigue and overstimulation, consumers will seek to migrate to IRL brand communities in search of belonging and real connections – a key trend for 2027.
Luminous Blue is the WGSN x Coloro Colour of the Year for 2027. Learn why it was chosen and how you can use it.
Check out the main fashion week trends and analytical data for A/W 25/26 confirmed by WGSN, the global authority on trend forecasting and consumer insight.
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Creative layers, joyful colours, playful materials and kitsch motifs drive the design direction for S/S 23 accessory trends. Joyful Expression and Noughties Nostalgia play a key role in these trends, that look at ear-to-ankle items.
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Intelligent and versatile designs for fluid home-work-play lifestyles, the shift towards outdoors and design with an escapist edge are forecast to shape A/W 22/23 menswear. Discover how these trends are playing out in three distinct categories.
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Hyper-functional details and joyful accents come into sharp focus for S/S 22 menswear, as consumers prioritise purchases that are uplifting and versatile.
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We called bast fibres as one of our Top Trends for 2022. Key when considering textiles, these fibre crops are set to grow as the fashion industry diversifies away from cotton. Plant-based bast fibres – led by linen and including hemp, ramie and jute – are gaining traction due to their potential to drive regenerative…
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Let’s talk about sex. It’s always been a hot topic, but what’s exciting is that the conversation is expanding.
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The Spanish capital has found a silver lining beyond the pandemic and made renaissance its theme for 2021. Spaniards moving back home and newcomers avoiding harsher restrictions elsewhere have brought the city a new creative energy.
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