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There’s no sugarcoating it: Dubai chocolate has become a viral obsession.
Emotions are powerful tools that directly influence how we buy. WGSN’s new flagship forecast reveals how your brand’s success will depend on how future consumers respond to your brand’s narrative, products, and the experiences you create.
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Luminous Blue is the WGSN x Coloro Colour of the Year for 2027. Learn why it was chosen and how you can use it.
Check out the main fashion week trends and analytical data for A/W 25/26 confirmed by WGSN, the global authority on trend forecasting and consumer insight.
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Learn about the consumer profiles that will dictate decision-making until 2027, according to WGSN, and the best strategies to win their loyalty and trust, as pointed out at Web Summit Rio 2025.
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More reads
Tracking consumer motivation, the importance of validating your strategy and the evolution of Holiday celebrations. That and more on today’s episode.
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As the world enters the third year of Covid-19, consumers are now attuned to fast, low-maintenance looks and techniques adopted during the pandemic. 
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With alternatives to meat and dairy products creeping into the mainstream, a growing number of companies are leading the charge to meet demand from conscious consumers.
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The role of data in sustainable colour, the future of home fitness and men’s fashion and beauty habits. That and more on today’s episode.
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At this sad and tragic time, we here at WGSN stand together with our friends and colleagues in Ukraine.
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The next trends in home decor, using predictive analytics and TikTok’s impact on youth and women’s fashion. That and more on today’s episode.
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