Brands are rethinking their strategies to cut through and remain relevant
The latest WGSN x Coloro Key Colours forecast is here – here’s what you need to know.
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Amid digital fatigue and overstimulation, consumers will seek to migrate to IRL brand communities in search of belonging and real connections – a key trend for 2027.
There’s no sugarcoating it: Dubai chocolate has become a viral obsession.
Luminous Blue is the WGSN x Coloro Colour of the Year for 2027. Learn why it was chosen and how you can use it.
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A joyful mood appeared across menswear and womenswear this season. For menswear, collections spell out a cautious but hopeful mood as textile directions temper relaxed tailoring looks and high-shine satins with practical linens and textured classics. While for womenswear, party and occasion looks stole the show this…
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Creative layers, joyful colours, playful materials and kitsch motifs drive the design direction for S/S 23 accessory trends. Joyful Expression and Noughties Nostalgia play a key role in these trends, that look at ear-to-ankle items.
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Intelligent and versatile designs for fluid home-work-play lifestyles, the shift towards outdoors and design with an escapist edge are forecast to shape A/W 22/23 menswear. Discover how these trends are playing out in three distinct categories.
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Hyper-functional details and joyful accents come into sharp focus for S/S 22 menswear, as consumers prioritise purchases that are uplifting and versatile.
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We called bast fibres as one of our Top Trends for 2022. Key when considering textiles, these fibre crops are set to grow as the fashion industry diversifies away from cotton. Plant-based bast fibres – led by linen and including hemp, ramie and jute – are gaining traction due to their potential to drive regenerative…
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Let’s talk about sex. It’s always been a hot topic, but what’s exciting is that the conversation is expanding.
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