Nu Boheme remains the dominant aesthetic for young women, with an overall shift from hyper-feminine styles to an edgier direction.
We identify two emerging customer priorities that will significantly impact all industries in 2025 and beyond.
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Learn about the consumer profiles that will dictate decision-making until 2027, according to WGSN, and the best strategies to win their loyalty and trust, as pointed out at Web Summit Rio 2025.

WGSN’s Beauty team attended the 56th edition of Cosmoprof Worldwide in Bologna, providing exclusive insights into the biggest trends and innovations shaping the future of beauty.
Your cheat sheet to the A/W 25/26 catwalk colour trends is here!
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Purple is having a moment. Find out why this trending colour is appealing to consumers in our increasingly digital future and the post-lockdown world.

The evolution of the no make-up look, the potential of beauty in the metaverse and gender inclusivity in skincare. That and more on today’s episode.

The next big beauty influence, how the rising cost of living will impact consumer purchasing habits and the future of colour cosmetics and make-up. That and more on today's episode.

WGSN’s STEPIC methodology for trend forecasting includes looking at culture and creativity. So this week we explore Black culture, experience and identity.

As sustainability becomes a global imperative, explore the cities that are setting the pace for change across the sustainable retail, design and infrastructure spheres.

Sustainability innovators and activists raised awareness of marine pollution and the threats facing our seas on World Ocean Day in June, while the United Nations held its Ocean Conference 2022 in Portugal to scale up science-backed and innovative solutions.
