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Trend Q&A: Festival fashion and more

Regional street style, #FestivalFashion and summer drinks
WGSN Original Image, Calvin Lupiya/Unsplash
Aug 10, 2022 By WGSN Insider

Street style from around the world, festival fashion and what we’re drinking this summer. That and more on today’s episode. 

Want to know what’s next? Listen to the show where our experts from around the globe unpack your biggest challenges. This week, WGSN’s President and CEO Carla Buzasi takes us to Hong Kong, São Paulo and Barcelona. Hear from the friendly faces of our Production, Fashion and Marketing teams.

Watch the full episode below or read on for highlights of this episode:

Q: If we cover the street style of multiple cities across the five continents, what contrasting trends are we seeing characteristic to each region we shoot? 
“It’s safe to say that the overall mood of the summer is joyful, maximalist and full of references from trendy epochs like the 1970s and the 1990s. Cult 90s pieces such as utility pants and slim sunglasses are the go-to street style items across many cities and genders, while micro bags and chunky jewellery are more prevalent across men in line with our Redefining Masculinity trend.”
– Anastasia Sinjiashvili, Production Lead, WGSN
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Q: What can we expect of festival fashion? 
“With the US music events industry expected to grow 12% by 2026, we can expect to see further growth of what we’re calling #FestivalFashion, with people taking the opportunity to experiment with trends and pieces they might not wear in other situations. While day-to-day fashion seems to be increasingly about versatility and functionality, we will see this shift for festival wear as well, where some consumers will prioritise items that can go from one occasion to the other. “
– Sofia Martellini, Content Strategist, WGSN Fashion
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Q: What’s the next big thing for summer drinks? 
“This summer, we expect to continue seeing younger drinkers turn to CBD-infused drinks and beverages containing adaptogenic ingredients and non-hallucinogenic psychedelics that give the same social aspect and mood boost as alcohol without its intoxicating effects. And as the sector continues to rise, innovative techniques and new methods are also elevating the quality of dealcoholised wines.”
– Bibiana Mesa, Customer Loyalty Manager, WGSN Marketing
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