Check out the main fashion week trends and analytical data for A/W 25/26 confirmed by WGSN, the global authority on trend forecasting and consumer insight.

We identify two emerging customer priorities that will significantly impact all industries in 2025 and beyond.
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Learn about the consumer profiles that will dictate decision-making until 2027, according to WGSN, and the best strategies to win their loyalty and trust, as pointed out at Web Summit Rio 2025.

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Nu Boheme remains the dominant aesthetic for young women, with an overall shift from hyper-feminine styles to an edgier direction.
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WGSN’s Insight team was on the ground in Lisbon, Portugal, at the Web Summit 2023 conference, one of the leading technology conferences in the world, which brings together creatives, leaders and entrepreneurs and provides fertile ground for the exchange of thoughts and ideas.

WGSN and Coloro present their Key Colours for A/W 25/26, which are aligned with influences that will drive consumers, including a focus on wellbeing, creativity, the environment and technology.
WGSN CEO Carla Buzasi’s conversation with Sarah Moore, PwC’s UK head of workforce, leaves plenty of food for thought about the ways we work and manage people.

Our planet is currently experiencing a biodiversity crisis caused by human activity. Scientists have called this moment in time the ‘sixth mass extinction’.

For a quarter of a century, WGSN has been at the forefront of forecasting and anticipating some of the most significant market transformations. Its insights have extended well beyond the rise of social media, foreseeing the emergence of trends and shifts that have shaped consumers' lives all over the world. Take a…

WGSN examines how consumers, particularly Gen Xers and Millennials, are redefining beauty standards across society.
