Blog

Luminous Blue is the WGSN x Coloro Colour of the Year for 2027. Learn why it was chosen and how you can use it.
Check out the main fashion week trends and analytical data for A/W 25/26 confirmed by WGSN, the global authority on trend forecasting and consumer insight.
WGSN Insider WGSN Insider
Latest
Learn about the consumer profiles that will dictate decision-making until 2027, according to WGSN, and the best strategies to win their loyalty and trust, as pointed out at Web Summit Rio 2025.
WGSN Insider WGSN Insider
Nu Boheme remains the dominant aesthetic for young women, with an overall shift from hyper-feminine styles to an edgier direction.
More reads
Gen Z is known for being extremely social media-savvy. WGSN explores how to capture and retain the interest of this cohort that’s determined to redefine wellness and self-care.
World Cup retail strategies, cracking the US soccer audience and brand messaging to get fans excited. That and more on today’s episode.
WGSN Insider WGSN Insider
In 2025, the home will become a multipurpose place where we live, work, rest and play. Tune in to discover the product opportunities for the hybrid home in line with consumer priorities.
WGSN Insider WGSN Insider
Consistently one of the world’s most inspiring cities, Tokyo is finally back on the global travel map.
WGSN Insider WGSN Insider
WGSN explores the red carpet looks and celebrity influences that are trickling down into the broader menswear landscape.
WGSN Insider WGSN Insider
Kingpins, the influential denim supply chain event, happened in Amsterdam this October and we cover 5 denim trends S/S24 presented at the event.
WGSN Insider WGSN Insider