Brands are rethinking their strategies to cut through and remain relevant
The latest WGSN x Coloro Key Colours forecast is here – here’s what you need to know.
Latest
Amid digital fatigue and overstimulation, consumers will seek to migrate to IRL brand communities in search of belonging and real connections – a key trend for 2027.
There’s no sugarcoating it: Dubai chocolate has become a viral obsession.
Luminous Blue is the WGSN x Coloro Colour of the Year for 2027. Learn why it was chosen and how you can use it.
Popular
WGSN Insider
•
WGSN Insider
•
More reads
Where is sex and relationships heading? Is there still a future for marriage? Find out in this podcast episode with psychosexual and relationship psychotherapist Jordan Dixon.
WGSN Insider
•
Does AI pose an existential threat to designers? WGSN explores how the technology is impacting the creative industry and what it might mean for the future of creativity.
Explore our pick of unmissable exhibitions coming up globally
WGSN Insider
•
As July 2023 is declared the hottest month on record globally, UN Secretary-General António Guterres states that “the era of global boiling has arrived”.
WGSN Insider
•
WGSN helps the world’s biggest brands ensure they understand the wants and needs of their future consumer. With Gen Z (1997-2012) coming of drinking age, how will this ethnically diverse, wellness-minded, environmentally and socially conscious generation prioritise their spending power?
WGSN Insider
•
With the right strategies, migration might be the answer to climate displacement. Discover how we can build a more sustainable and equitable future through just transitions and thoughtful city planning.
WGSN Insider
•