Aug 04, 2021 | By WGSN Insider
Big data meets consumer insights, Experience WGSN.
Introducing Digital Lavender as our Colour of the Year for 2023.
Purple will return as a key colour for 2023, representing wellness and digital escapism. Recuperative rituals will become a top priority for consumers who want to protect and improve their mental health, and Digital Lavender will connect to this focus on wellbeing, offering a sense of stability and balance. Research suggests that colours with a shorter wavelength, such as Digital Lavender, evoke calmness and serenity. Already embedded in digital culture, we expect this imaginative colour to converge across virtual and physical worlds.
Digital Lavender is a gender-inclusive colour that is already established in the youth market, and we expect it will broaden into all fashion product categories by 2023. Its sensorial quality makes it ideal for self-care rituals, healing practices and wellness products, and this purple will also be key for consumer electronics, digitised wellness, mood-boosting lighting and homewares.
See the colours that will be big for 2023 come to life here >
A collaboration from Coloro + WGSN, uniting the trend forecasting expertise of WGSN with Coloro’s innovations in the future of colour.
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