Fondant Pink/WGSN Original Image
Aug 13, 2022
In recent history, pink has been designated ‘feminine’, but that is no longer the case. The colour is being embraced across all genders and demographics. 
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Dopamine brights hit new highs
Sep 12, 2021
Color therapy and dopamine dressing has long been of interest, dating back to the ancient Egyptians. It’s been thought that warm colours increase power, cool hues enhance concentration and pale greens signal quietness. Color is closely associated with our emotions: it is the first thing we register when assessing anything. It is primal, visceral, and it is a language we are all born fluent in.
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The power of color harmonies
Aug 29, 2021
Color harmonies are essential to design. Creatives don’t tend to focus on one color, but rather a selection that go well together. Whether for apparel, beauty, tech or interiors, assembling color harmonies can be key to conveying the correct message and mood to your consumer.
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Coloro + WGSN: Colour of the Year 2022 | Orchid Flower
May 14, 2020
Throughout, our S/S 22 key colours, we have balanced the desire for newness with the need for familiarity, with green, blue and yellow tones that feel reassuring and consistent, and juicy pink and orange tones that bring excitement and optimism to the season. Our final key colour for S/S 22 and named WGSN’s colour of the year, is Orchid Flower.
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Colours to Soothe Anxiety & Promote Wellness
Apr 09, 2020
During this turbulent and tough time, so many of us have found a new reality for working, socialising and parenting, all without leaving our homes. Getting to grips with a new daily routine, social distancing from loved ones and a lot of extra time on our hands can sometimes make us feel overwhelmed and anxious, but it is key to remember you are not alone and we will all get through this together. Whether it be by getting yourself in a routine that feels like a new normal or daily facetimes with loved ones, there are tips and tricks to help us stay on track and adapt in these confusing times.
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WGSN + Coloro: Key Colours A/W 21/22
Nov 12, 2019
Colour has never been more important in design than now. In a period of peak information and diminishing attention spans, it is your best tool to cut through the clutter and stand out. As more and more consumers are scrutinising brand values and looking to buy into not just a possession, but also a story and a mindset, it is your key to communicating the right message.
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Coloro X WGSN: How colors are forecasted
Apr 02, 2019
What sits across all areas of design? What can make or break a collection? What does every design season kick off with? Your color palette.
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Coloro X WGSN S/S 21 Key Colors: Oxy Fire
Mar 19, 2019
Throughout history and across different cultures, red has always held a strong political, social, emotional and symbolic meaning. From love and passion to anger and aggression, this scarlet hue seems to wield a powerful, psychological power.
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