With the increased focus on neutral palettes, greige is the next big minimal hue.

In partnership with Coloro – The Color Code, we unveil the Key Colors for S/S 25. This season’s colors reflect a significant shift towards strategic imagination, where innovative ideas will be crucial in solving the challenges arising from a continued period of disruption, volatility and uncertainty. We also reveal the Color of the Year for 2025, Future Dusk (Coloro 129-35-18)

We’re expecting Digital Lavender, WGSN’s Colour of the Year for 2023, to appear in all aspects of our lives. So what would that look like in our interior spaces?

Discover how Digital Lavender, WGSN x Coloro’s Colour of the Year 2023, is dominating fashion across all categories.

In recent history, pink has been designated ‘feminine’, but that is no longer the case. The colour is being embraced across all genders and demographics. 

Color therapy and dopamine dressing has long been of interest, dating back to the ancient Egyptians. It’s been thought that warm colours increase power, cool hues enhance concentration and pale greens signal quietness. Color is closely associated with our emotions: it is the first thing we register when assessing anything. It is primal, visceral, and it is a language we are all born fluent in.

Color harmonies are essential to design. Creatives don’t tend to focus on one color, but rather a selection that go well together. Whether for apparel, beauty, tech or interiors, assembling color harmonies can be key to conveying the correct message and mood to your consumer.

Indigo is said to be the oldest textile dye in the world, with a history that is believed to stem back as early as the Neolithic age.

Throughout, our S/S 22 key colours, we have balanced the desire for newness with the need for familiarity, with green, blue and yellow tones that feel reassuring and consistent, and juicy pink and orange tones that bring excitement and optimism to the season. Our final key colour for S/S 22 and named WGSN’s colour of the year, is Orchid Flower.

Introducing Digital Lavender as our Colour of the Year for 2023.