Key colors for S/S 25 by Rose Pilkington for WGSN x Coloro
May 18, 2023
In partnership with Coloro – The Color Code, we unveil the Key Colors for S/S 25. This season’s colors reflect a significant shift towards strategic imagination, where innovative ideas will be crucial in solving the challenges arising from a continued period of disruption, volatility and uncertainty. We also reveal the Color of the Year for 2025, Future Dusk (Coloro 129-35-18)
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Fondant Pink/WGSN Original Image
Aug 13, 2022
In recent history, pink has been designated ‘feminine’, but that is no longer the case. The colour is being embraced across all genders and demographics. 
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Dopamine brights hit new highs
Sep 12, 2021
Color therapy and dopamine dressing has long been of interest, dating back to the ancient Egyptians. It’s been thought that warm colours increase power, cool hues enhance concentration and pale greens signal quietness. Color is closely associated with our emotions: it is the first thing we register when assessing anything. It is primal, visceral, and it is a language we are all born fluent in.
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The power of color harmonies
Aug 29, 2021
Color harmonies are essential to design. Creatives don’t tend to focus on one color, but rather a selection that go well together. Whether for apparel, beauty, tech or interiors, assembling color harmonies can be key to conveying the correct message and mood to your consumer.
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Coloro + WGSN: Colour of the Year 2022 | Orchid Flower
May 14, 2020
Throughout, our S/S 22 key colours, we have balanced the desire for newness with the need for familiarity, with green, blue and yellow tones that feel reassuring and consistent, and juicy pink and orange tones that bring excitement and optimism to the season. Our final key colour for S/S 22 and named WGSN’s colour of the year, is Orchid Flower.
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