We’re expecting Digital Lavender, WGSN’s Colour of the Year for 2023, to appear in all aspects of our lives. So what would that look like in our interior spaces?

Discover how Digital Lavender, WGSN x Coloro’s Colour of the Year 2023, is dominating fashion across all categories.

Introducing our Colour of the Year for 2024: Apricot Crush.

In collaboration with Coloro - The Color Code, we unveil our restorative, refreshing and energetic hue, which is perfect as we grapple with a range of emotions and uneasiness about the future.

Cultivating a hopeful and positive mindset has become a powerful coping mechanism for consumers. Care, connection and community underpin our Colour of the Year, which also calls to mind the nutritional properties of vitamin- and antioxidant-rich oranges and apricots. 

In recent history, pink has been designated ‘feminine’, but that is no longer the case. The colour is being embraced across all genders and demographics. 

Color therapy and dopamine dressing has long been of interest, dating back to the ancient Egyptians. It’s been thought that warm colours increase power, cool hues enhance concentration and pale greens signal quietness. Color is closely associated with our emotions: it is the first thing we register when assessing anything. It is primal, visceral, and it is a language we are all born fluent in.

Color harmonies are essential to design. Creatives don’t tend to focus on one color, but rather a selection that go well together. Whether for apparel, beauty, tech or interiors, assembling color harmonies can be key to conveying the correct message and mood to your consumer.

Indigo is said to be the oldest textile dye in the world, with a history that is believed to stem back as early as the Neolithic age.

Throughout, our S/S 22 key colours, we have balanced the desire for newness with the need for familiarity, with green, blue and yellow tones that feel reassuring and consistent, and juicy pink and orange tones that bring excitement and optimism to the season. Our final key colour for S/S 22 and named WGSN’s colour of the year, is Orchid Flower.

Introducing Digital Lavender as our Colour of the Year for 2023.

During this turbulent and tough time, so many of us have found a new reality for working, socialising and parenting, all without leaving our homes. Getting to grips with a new daily routine, social distancing from loved ones and a lot of extra time on our hands can sometimes make us feel overwhelmed and anxious, but it is key to remember you are not alone and we will all get through this together. Whether it be by getting yourself in a routine that feels like a new normal or daily facetimes with loved ones, there are tips and tricks to help us stay on track and adapt in these confusing times.