Answer Time with Sarah Owen

February 5, 2016

How do we look for trends? How to survive the Fashion Week? Check the Tumblr Answer Time Session with our Editor Sarah Owen!

WATCH: Episode Four Of Alexa’s Future Of Fashion

October 7, 2015

We are introduced to Lauretta Roberts, director of brand for WGSN, who talks Alexa Chung through how the world of trend-forecasting has come about and shows her round the offices...

WGSN’s new advisory board appoints first chairman

January 27, 2015

Simon Collins, former dean of the school of fashion at Parsons School of Design in New York, has been appointed chairman of trend forecasting agency WGSN’s new advisory board.

For Spirits That Can Only Be Tied Down by a Sash

July 3, 2014

“The kimono is definitely the must-have cover-up of the season,” said Sheila Aimette, a vice president at the trend forecasting company WGSN.

Track Pants Grace Runways as Activewear Goes Up-Market

February 10, 2014

Things went haute when French fashion house Celine elevated the look two years ago, said Sheila Aimette, vice president of North American content at WGSN, a London-based trend forecasting firm.

Why Is Wearable Tech So Ugly?

April 27, 2014

From smartwatches to head-mounted computers, wearable technology is slowly coming to the consumer market. But here’s the thing: a lot of it is just plain ugly. Fashion trend forecaster Rachel Arthur weighs...

Why Fitness Is Having A Moment In Fashion

May 1, 2014

“It’s really based on the trend towards activewear as daywear and weekend wear, which we’ve seen as a fast growing theme on the runways for the past few seasons,” says...

Why Street Style ‘Peacocks’ Are Critical to the Fashion Industry

September 11, 2013

“Yes, fashion influencers and early adopters might be “peacocking” this week (to use Menkes’ phrase) — but so too are they providing creative inspiration for teams around the world planning...

Style-Conscious Men Prove Colorful Socks No Longer A Fad

May 2, 2014

“Bright colours and patterns have become key trends in the sock category,”  Matt Feniger, menswear editor at trend consulting firm WGSN, told MarketWatch.

Spring Fashion: Hand Yourself Bouquets

April 16, 2014

Sheila Aimette, a vice president of WGSN, a trend forecasting company, noted “there’s nothing old-fashioned or floofy about them,” she said. “They give women a reason to stray from their...

Why The Fashion Crowd Refuses To Put Their Arms Through Their Jackets

September 13, 2013

“People are really itching to wear their fall clothes, but it’s 90-something degrees out,” says Sheila Aimette, vice president of North American Content for WGSN, which analyzes and forecasts fashion...