A hard day’s nightie: will lockdown change the way we dress forever?

July 26, 2020

As we edge away from formality, we veer towards comfort. “People have a higher expectation of comfort at home – even jeans can feel restrictive,” – Francesca Muston, VP Fashion...

The New Look: Fashion in a Post-Pandemic World

June 17, 2020

“Many within the fashion industry are seeing this unprecedented shift as a welcome change to a model that has had the same staid format for years,” – Laura Yiannakou, Senior Womenswear...

What is the future for fashion weeks?

June 12, 2020

“The endless seasons have always posed increased challenges to the supply chain, with a profound effect on the environment. With fewer collections, fashion weeks will be truncated.” – Lizzy Bowring,...

After months of elasticated waistbands, will we ever give up comfortable clothes?

June 18, 2020

Lockdown has changed almost everything about our lives – including the way we dress. But for fashion, there may be no ‘back to normal’

How will technology change our relationship with beauty after COVID-19?

May 26, 2020

As we adopt a cautious mindset around touch, AR technology that allows us to virtually try on makeup and at-home devices that provide personalised cosmetics are being fast tracked right...

Can China’s Resale Market Threaten Luxury?

May 29, 2020

As China exits the pandemic, consumers are adopting a more rational approach to spending, and it’s driving the country’s recent rise in re-commerce.

3 Ways Pollen Could Be Ruining Your Skin, And How To Stop It In Its Tracks

June 3, 2020

It’s not just itchy eyes and constant sneezing you have to deal with anymore.

Luxury in Flux

June 5, 2020

The once-resilient luxury has fallen victim to the coronavirus restrictions. Its future could rely on international shoppers and adopting digital channels.

What is the future for fashion weeks

June 12, 2020

Big brands are abandoning the traditional catwalk calendar and a new age of digital events is dawning. Drapers examines the future of fashion week.

Beauty in the post-covid era: How the pandemic could change the salon industry forever

June 7, 2020

Beauty’s role in our lives has changed completely during the Covid-19 outbreak. It’s a total beauty reset.

The Irresistible Appeal Of A Yellow Dress

May 14, 2020

How visual culture really pushed yellow forward as an Instagram-friendly bright that young people feel comfortable wearing.

Enter the Age of “Silent Streetwear”

May 8, 2020

The form of “streetwear,” as it’s perceived by the mainstream media and shopper, is partially about to change. That’s if it’s up to the influential consumers who drive trends.

We already know the top colours for Spring 2022

May 7, 2020

The key Spring 2022 hues are: an electrifying pink, a yellowish orange, a calming blue, a plant-based green and a creamy shade of butter.

Will the experience of lockdown change the way we dress for ever?

May 7, 2020

As consumer trends shift in response to the crisis, a new outlook on shopping and style may be emerging.

Forecasted Spring Tones Celebrate Nature, Vitality, Digital Connection

May 5, 2020

Spring 2022 colors will lead with a magenta-toned “Orchid Flower,” according to WGSN and Coloro.

‘Influencers’ after covid-19: do they have a place in the new normal?

May 3, 2020

An interview with influencers discussing the future of social media.

Tomorrow’s business. Interview with Carla Buzasi

April 15, 2020

An interview with Carla Buzasi, managing director of the forecasting agency WGSN

TikTok has exploded in popularity – is it the perfect antidote to isolation?

May 15, 2020

TikTok has exploded in popularity. Stylist investigates the impact of a phenomenon.

Why Brands and Publications are Using Social Media to Spotlight Artists and Performers Right Now

April 9, 2020

These interactive digital events can ultimately shift the way we will connect with each other in a post-Corona world.

As Masks Go Mainstream, Fashion Designers Sense an Opportunity

April 9, 2020

Designers are rethinking the medical mask as accessory—but first, where to get one?