Our story

Founded in 1998 in London, WGSN disrupted the market with a pioneering online trend library. We were the first to combine high—end technology with human ingenuity to meet the unique needs of the global creative industry. Insights and inspiration from around the globe could now be accessed at the click of a mouse. With you, we Create Tomorrow.

How we help

By staying ahead and informed, you can create the future you see – and want – for yourself, your business and your consumers. With over 250 trend forecasters and data scientists globally we help 6,500 businesses stay relevant and find their next growth opportunities. Together with our 74,000 active users, we create tomorrow coupling qualitative research with quantitative insights and custom advisory services.

Tap into the Future

Keep yourself one step ahead, track what’s new – and what’s next – with our signature forecasts 2 and 5 years ahead across consumer, retail, apparel, furnishing, homeware, lifestyle amongst others.

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Assess where you stand

We supplement our big ideas and forecasts with big data including retail data and consumer brand perceptions to gauge what’s trending with consumers. Discover the performance of your brand and that of your competitors.

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Tap into our global expertise

We will work with you to help you connect the dots among future macro-trends, know what they mean for you, when and how to adopt them. So that you can find your next growth opportunity.

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Be inspired in person

Experience WGSN in person with global summits and bite-sized trend round-ups.

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A World of Trend Expertise

Our trends team has a combined industry experience of more than 700 years. They are drawn from all walks of the industry and are all driven by the same goal, to help our members achieve greater success.

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Work with us

At WGSN, you will work with the world's most creative trend experts, designers, editors, account managers, marketers, product developers, customer service experts and much more. Our collective spirit is defined in our core values – to create, celebrate, communicate, challenge and collaborate. If you are an expert in your field, we want to hear from you.

Join Our Team