Founded in 1998 in London, WGSN disrupted the market with a pioneering online trend library. We were the first to combine high—end technology with human ingenuity to meet the unique needs of the global creative industry. Insights and inspiration from around the globe could now be accessed at the click of a mouse. With you, we Create Tomorrow.
How we help
By staying ahead and informed, you can create the future you see – and want – for yourself, your business and your consumers. With over 250 trend forecasters and data scientists globally we help 6,500 businesses stay relevant and find their next growth opportunities. Together with our 74,000 active users, we create tomorrow coupling qualitative research with quantitative insights and custom advisory services.
Tap into the Future
Keep yourself one step ahead, track what’s new – and what’s next – with our signature forecasts 2 and 5 years ahead across consumer, retail, apparel, furnishing, homeware, lifestyle amongst others.Explore our subscription products
Assess where you stand
We supplement our big ideas and forecasts with big data including retail data and consumer brand perceptions to gauge what’s trending with consumers. Discover the performance of your brand and that of your competitors.Learn more about our analytic products
Tap into our global expertise
We will work with you to help you connect the dots among future macro-trends, know what they mean for you, when and how to adopt them. So that you can find your next growth opportunity.See how our advisory team can help you
Be inspired in person
Experience WGSN in person with global summits and bite-sized trend round-ups.See the next WGSN event near you
A World of Trend Expertise
Our trends team has a combined industry experience of more than 700 years. They are drawn from all walks of the industry and are all driven by the same goal, to help our members achieve greater success.Get In Touch
Director, WGSN Insight
Part trend forecaster, part futurist, Andrea has an in-depth knowledge of the consumer marketplace and mindset. As director of WGSN Insight she consults with global brands to create world-class strategies. Andrea is in demand as an international speaker, most recently talking about the Future Consumer at Cannes Lions International Festival of Creativity, MoMA, and NRF’s Big Show in New York. In 2018 the UK’s PPA named her Business Writer of the Year.
Director of Catwalks
A seasoned creative leader in the global design and retail industry, Lizzy oversees WGSN’s comprehensive catwalk coverage and womenswear analysis. She's worked in trend and design director positions at Nordstrom, Sears, Spiegel and Coles Myer Retail, where she was responsible for developing commercial product, specializing in women's apparel, trend, colour and product development.
Head of Mindset, LATAM
CREATIVE. STRATEGIC. Daniela uses her creativity and strategic thinking to study new behaviours and develop business insights for industries that want to understand their consumer. With 10-year experience, she used to be an entrepreneur and for the last 7 years at WGSN has been working with clients from different industries throughout Latin America. Through strategic thinking and an action-driven approach, her projects always have the goal of showing how trends and insights must be turned into specific, measurable and profitable actions aligned with the overall business goal. For Daniela, the future is collaborative.
Director of Footwear and Accessories
With over 10 years experience in design, trend forecasting and product development, Claire has a diverse resume spanning consultancy projects with Swarovski, Pandora, Next and Topman and analyzing trends for both WGSN and Stylesight. Claire directs all content for womenswear and Menswear and has an in -depth knowledge of the international commercial market and a strong understanding of how big ideas can shape the future.
Lorna has been analysing and forecasting business trends in retail for the last 22 years. Prior to joining WGSN in 2009 she was the Executive Editor of UK fashion business magazine Drapers. Her skill is in identifying the big shifts in retail and their impacts on the way brands will need to do business in the future. In 2016 she led the launch of WGSN’s consumer-focused platform WGSN Insight.
CREATIVE. STORYTELLER. Amy inspires clients to create brand futures. After studying buying at university, Amy went on to work in the womenswear, lingerie and Kidswear industry before joining WGSN. With 8 years of experience in retail and buying, Amy has worked with luxury and high street brands, collecting a variety of consumer knowledge which she brings to the Live team. For Amy, the future is community.
Consultant Director, WGSN Mindset
Greer works with clients across beauty, fashion, textiles and electronics, directing projects that provide bespoke creative and strategic solutions. She specialises in a ‘glocal’ approach. Prior to moving to London in 2018 she worked for WGSN across Asia for seven years.
Director of Menswear
Volker joined WGSN as head of Menswear from global brand Timberland, bringing with him a wealth of knowledge of the industry across design, trend forecasting and product development. His role as senior designer included research and design for the Timberland Boot Company and mainline apparel collections for Europe and Asia.
Director of Denim
With close to 20 years of experience in the world of denim from design, development, washing and finishing and fabric sourcing, Dio brings a vast amount of industry experience. Dio has previously worked for many of our top clients and has consulted for the likes of Levi’s, Forever 21, C&A, Bestseller China, and Tommy Hilfiger to name a few. A passionate conservationist, Dio is very eager to promote cutting edge denim innovations that are not only trend driven, but environmentally sound.
Director of Retail & Buying
Sara graduated with a BA (Hons) in Fashion Styling and Photography from London College of Fashion and has worked as a photographer for publications such as Vogue.it. As Director of Retail & Buying, Sara heads up WGSN's What’s In Store directory, and compiles key reports such as seasonal buyers briefings.
Head of WGSN Live
TREND. GURU. Fully embedded in the trend industry. After studying Womenswear Design at the London College of Fashion, she went onto product development with 3 high end UK designers, and then moved onto trend forecasting, working with 2 global trend offices prior to arriving at WGSN. Kim brings 8 years in the womenswear industry, and 27 years in global trend forecasting, covering all market sectors, to all her client meetings and presentations. For Kim, the future is continually studying the ever-evolving global trends that surround us.
Brand Insight Director, WGSN Analytics
With over fifteen years’ experience in market research, spanning across both top ten agencies and client side, Sarah joined WGSN in 2017 to launch WGSN Barometer. Sarah provides research solutions using bespoke and syndicated data sources; to provide unique insights for global lifestyle brands, fashion retailers and financial services.
Head of Materials
Helen enables creative teams to translate future concepts into material realities. Her training and background are rooted in materials and textiles and she has 25 years’ experience working with brands across Europe and Asia. Helen creates direct connections between future concept and commercial product, enabling WGSN clients to stay ahead in an ever-changing competitive landscape.
Fashion Retail Analyst, WGSN Analytics
A graduate of the London College of Fashion (BA Hons Fashion Management) and with a merchandising background in the luxury footwear sector. Eloise works with both retail and consumer data sets to identify key insights and trends, providing valuable and astute recommendations on areas from consumer behaviour to retailer and market dynamics.
Business Development Director, WGSN Analytics
With over 7 years’ experience in the industry, Chelsea has a passion for providing actionable insights to help clients make more data-driven decisions. As Business Development Director for WGSN Analytics, she works closely with our Financial Services clients to provide a combination of alternative e-commerce and consumer data, providing insight into a full 360 of a retailer’s health.
Consultant Director, APAC
GLOBAL. CITIZEN. Helen thinks big to enable your creative teams to do the same. After studying visual communication, Helen worked across product development and prints & graphics, before transitioning to trend where she worked everywhere from Paris to Seoul. With over 10 years of experience across continents and cultures, Helen enables clients to see the big picture and beyond their day to day to ultimately drive growth. For Helen, the Future is waiting to be discovered.
Director of Retail Strategy and Insights WGSN Analytics
Nivindya has over ten years experience in the fashion industry, having started off in womenswear design and then moved into retail analysis, via an MBA. As Director of Retail Strategy and Insights at WGSN Analytics, she contextualises retail data with consumer insight, socio-economic developments and trend information to provide clients with strategic insights into market dynamics, brand strategy and competitive know-how. Her clients span the fashion retail and financial services sectors, and include FTSE 250 apparel retailers and leading global fashion brands.
Data Analyst, WGSN Analytics
Diana is a highly analytical data analyst, with extensive experience in the fashion industry, including merchandising and retail planning. She is responsible for analysing and interpreting both retailer and consumer data in order to give actionable insights to clients. Since joining WGSN Analytics, she has undertaken numerous projects ranging from consumer behaviour to market movements, helping global clients solve challenges in a very competitive market.
Head of Beauty
Throughout her near 30-year career as a functional sports designer, Clare has been fascinated by how performance can be enhanced by wellbeing and technology. A former creative director at Reebok, she has worked with international brands such as Liverpool FC, the British Athletics Federation and Venus Williams. Clare translates the big cultural shifts in consumer attitudes and innovation that will impact business in the long term, and translates them into actionable strategies for product development.
Head of Lifestyle & Interiors & The Vision, WGSN
Lisa directs content on WGSN Lifestyle & Interiors, from conceptual trends to commercial product. She is an international speaker on trends, and has a professional background including Li Edelkoort, editing the iconic trade publications View on Colour, In View and Bloom. She has advised clients ranging from the Bon Marché to LG and Rolex.
Work with us
At WGSN, you will work with the world's most creative trend experts, designers, editors, account managers, marketers, product developers, customer service experts and much more. Our collective spirit is defined in our core values – to create, celebrate, communicate, challenge and collaborate. If you are an expert in your field, we want to hear from you.Join Our Team