November 17, 2020

GQ: “We had seen a number of anti-pollution masks emerge from both the active and fashion markets,” – Claire Foster, Head of Footwear & Accessories

November 13, 2020

Glamour: “Gen Z want to be assured that what they are buying will work for their skin and hair, and that’s why we’re seeing this shift,” – Jenni Middleton, Director...

November 10, 2020

“Brands can connect with skintelligent consumers who want to understand their skin better” – Jenni Middleton,

November 8, 2020

“The empowering message is the same as that of the granny knicker crew – sexy is what whatever a girl feels like being sexy in,” – Jo Lynch

October 29, 2020

“The trend has been super-relevant since last year, and the demand for these sorts of styles has only accelerated,” – Ana Correa

October 28, 2020

“Nature has been and will continue to be a huge driver; not only do muted tones feel comforting, they also connect us to the outdoors,” – Jenny Clark

October 23, 2020

“Certain items like zodiac signs or protective charms are really on the rise.” – Ana Correa

October 27, 2020

“Develop personalisation that offers entry points and [ensure] recommendations reflect current consumer interests. For instance, accelerate the implementation of buy now, pay later programmes.”  – Laura Saunter

October 10, 2020

Kara Nielsen, trend forecaster at WGSN, a London-based forecasting company, affirmed and traced the galette’s recent rise in the United States for me over the phone.

September 24, 2020

“More diners will want plant-based meat alternatives because of concerns about the impact of meat on health, labor and the environment,” – Kara Nielsen

September 22, 2020

“In interiors, [pink] remains important and has morphed into a warm, tinted neutral—blurring the line between pink and beige as a refined, yet muted and quite versatile hue,” – Gemma...

September 22, 2020

“There’s so much unrest and uncertainty right now that the return of PSL brings some normalcy to this weird year.” — Kara Nielsen

September 12, 2020

“In this digital-first world, green’s success lies in its ability to stand out on Instagram grids, boldly popping amongst a sea of minimalist neutral tones” – Polly Walters

September 11, 2020

“There is definitely rising importance of brights: people are growing more confident in their color choices, so they bring saturated hues within their homes with a freer mix & match...

September 1, 2020

“Fashion is intrinsically linked to consumer and societal attitudes, it gives us a true reflection of how we live our lives,” – Francesca Muston, VP of Fashion Content

August 21, 2020

“At-home face masks or any other kind of leave-in product will become important as part of a brand’s portfolio as consumers will be looking for DIY and at-home self-care solutions.”...

August 18, 2020

“In an era of Facetune, filter culture and identikit ‘Instafaces’, perfection is presented as the standard, making anyone who doesn’t conform to that feel separate or less.” – Clare Varga,...

July 28, 2020

“Not only did the pandemic and mandatory stay-at-home orders in many countries result in an uptick in TikTok’s user base, but brands realised that they had to follow the consumer.” – Sarah...

July 28, 2020

“It’s not that they’re making spots cool exactly — although they sort of do — but they’re stopping people feeling they need to hide their spots away.”  – Clare Varga,...

July 17, 2020

“Gen Z have environmental concerns hard woven into their worldview as they have grown up at a time when our impact on the planet is increasingly visible,” – Jenni Middleton,...

November 23, 2020

Forecasts include chickenless eggs, robot pets and digisexuality

November 10, 2020

Predictions include convenient coffee, portable potables and sleep support

October 31, 2020

Looking further into the 2020s, new research from the leading change forecaster highlights how brands and retailers will have to adjust their product and service offering to meet global consumer...

October 26, 2020

WGSN and Coloro announce the Key Colours for Autumn/Winter 22/23

September 21, 2020

The change forecaster’s latest white paper details five new consumer drivers and resilience strategies to navigate this new world.

June 2, 2020

WGSN, the global authority on trend forecasting, today announces the launch of a groundbreaking forecasting platform for the food and drink industry.

May 12, 2020

The trend forecaster’s white paper looks at key drivers expected to shape consumer behaviour in coming years.

May 4, 2020

WGSN and Coloro announce the Key Colours for Spring/Summer 2022.   

April 1, 2020

WGSN launches WGSN Beauty in Portuquese, Spanish, Korean and Japanese.