August 21, 2020

“At-home face masks or any other kind of leave-in product will become important as part of a brand’s portfolio as consumers will be looking for DIY and at-home self-care solutions.”...

August 18, 2020

“In an era of Facetune, filter culture and identikit ‘Instafaces’, perfection is presented as the standard, making anyone who doesn’t conform to that feel separate or less.” – Clare Varga,...

July 28, 2020

“Not only did the pandemic and mandatory stay-at-home orders in many countries result in an uptick in TikTok’s user base, but brands realised that they had to follow the consumer.” – Sarah...

July 28, 2020

“It’s not that they’re making spots cool exactly — although they sort of do — but they’re stopping people feeling they need to hide their spots away.”  – Clare Varga,...

July 17, 2020

“Gen Z have environmental concerns hard woven into their worldview as they have grown up at a time when our impact on the planet is increasingly visible,” – Jenni Middleton,...

July 7, 2020

“We’ll now see a further move towards the ‘buy less but better’ mentality, there’ll be a redefining of ‘value’ that goes beyond just cost.” – Clare Varga, Head of Beauty

July 17, 2020

“As the eye becomes the focus of the face, it will also become the focus of the make-up bag, with mascara, eyebrow kits and pencils, eye shadows and eyeliners uptrending,”...

July 26, 2020

As we edge away from formality, we veer towards comfort. “People have a higher expectation of comfort at home – even jeans can feel restrictive,” – Francesca Muston, VP Fashion...

June 17, 2020

“Many within the fashion industry are seeing this unprecedented shift as a welcome change to a model that has had the same staid format for years,” – Laura Yiannakou, Senior Womenswear...

June 12, 2020

“The endless seasons have always posed increased challenges to the supply chain, with a profound effect on the environment. With fewer collections, fashion weeks will be truncated.” – Lizzy Bowring,...

June 18, 2020

Lockdown has changed almost everything about our lives – including the way we dress. But for fashion, there may be no ‘back to normal’

May 26, 2020

As we adopt a cautious mindset around touch, AR technology that allows us to virtually try on makeup and at-home devices that provide personalised cosmetics are being fast tracked right...

May 29, 2020

As China exits the pandemic, consumers are adopting a more rational approach to spending, and it’s driving the country’s recent rise in re-commerce.

June 3, 2020

It’s not just itchy eyes and constant sneezing you have to deal with anymore.

June 5, 2020

The once-resilient luxury has fallen victim to the coronavirus restrictions. Its future could rely on international shoppers and adopting digital channels.

June 12, 2020

Big brands are abandoning the traditional catwalk calendar and a new age of digital events is dawning. Drapers examines the future of fashion week.

June 7, 2020

Beauty’s role in our lives has changed completely during the Covid-19 outbreak. It’s a total beauty reset.

May 14, 2020

How visual culture really pushed yellow forward as an Instagram-friendly bright that young people feel comfortable wearing.

September 1, 2020

“Fashion is intrinsically linked to consumer and societal attitudes, it gives us a true reflection of how we live our lives,” – Francesca Muston, VP of Fashion Content

September 21, 2020

The change forecaster’s latest white paper details five new consumer drivers and resilience strategies to navigate this new world.

June 2, 2020

WGSN, the global authority on trend forecasting, today announces the launch of a groundbreaking forecasting platform for the food and drink industry.

May 12, 2020

The trend forecaster’s white paper looks at key drivers expected to shape consumer behaviour in coming years.

May 4, 2020

WGSN and Coloro announce the Key Colours for Spring/Summer 2022.   

April 1, 2020

WGSN launches WGSN Beauty in Portuquese, Spanish, Korean and Japanese.