WGSN In The MediaView all
When Did Vegan Leather Get So Damn Good?
April 21, 2019
PVC, pleather, leatherette – faux leather has had many identities but its latest rebrand is as an agenda-setting material. The new moniker ‘vegan leather’ identifies its animal-friendly credentials, spurring renewed...
WGSN Debuts Dedicated Platform, WGSN Beauty
April 24, 2019
WGSN is expanding into beauty, with the debut of a dedicated platform called WGSN Beauty that’s broken down into four categories: color, ingredients, packaging, and texture and fragrance, WWD has...
Wearing these colors might make you work out better
April 1, 2019
Digital technology means we’re exposed to far more colours than ever before, with hues influencing everything from our purchasing decisions to whether we double tap on Instagram. While ‘colour psychology’ might sound like...
Fashion retailers are trapped in a vicious cycle
February 27, 2019
Shoppers in the US can probably think of a few fashion retailers that seem like they’re permanently on sale, their racks packed with clothes that nobody wanted at full price...
What’s up with WhatsApp?
March 25, 2019
As messaging app WhatsApp gears up to introduce advertising, what should brands know before attempting to conquer the private messaging realm?
Trend Forecasters Reveal the Tech-Friendly Color Trend for 2021
March 18, 2019
Trend forecasters such as WGSN work 24 months ahead, with teams of experts combining social science and instinct to predict trends well before they hit stores. It’s like a crystal ball but for...
Analytics are reshaping fashion’s old school instincts
February 7, 2019
New data-driven platforms are informing the buying and product decisions of brands. But data has its limits.
Here’s What it Takes to Get Buzz at Fashion Week
February 13, 2019
Designers must invest more in their own social media channels, rather than over-relying on influencers, according to a new report by Launchmetrics in collaboration with WGSN.
Diamonds Grown In a Laboratory Can Still Say, ‘I Love You’
February 2, 2019
Step aside, snobs: more engaged couples are opting for lab-grown stones. Proponents say the rocks are more ethical than Mother Nature’s counterparts. Skeptics aren’t so sure.
Inclusive fashion is the future of runways and retail
February 6, 2019
Brands behind the mainstream runways and retail shops are often not welcoming to people who exist outside of the “norms” of fashion. However, recent fashion seasons and a wave of...
New Outerwear Brands Ride the Instagram Wave
February 6, 2019
From Kassl Editions to Common Leisure, a flurry of emerging labels are challenging mainstay names like Moncler and luxury brands like Gucci in the fast-growing outerwear category.
The Shoes You May Hate Will Take Over in 2019
December 26, 2018
Would you wear chunky “trail sneakers” in the coming months?
Nike, Lululemon, and Gap want to cash in on a major trend of men caring more about their appearance
January 13, 2019
Menswear is having its moment in the spotlight.
The Future Of Colour
January 9, 2019
Want the inside scoop on then next big colour trends?
Five Trends Set to Take Over in 2019
January 4, 2019
From ‘neo-mint’ to A-Beauty, trend forecasters at WGSN spoke to us about what we will be wearing in 2019
Nearby factories and 3D printing to satisfy consumers almost in real time: Carla Buzasi of WGSN’s opinion.
October 4, 2018
The shoe betting its future on “speed”
Why Tennis is winning over Fashion in 2018
August 23, 2018
From collaborations and new launches to on-court fashion statements, the sport is having a very stylish year.
These Will Be the 5 Biggest Trends of FW18, According to Trend Forecasters
August 22, 2018
Our guide to the key fashion trends for the autumn/winter 2018 season, from cowboy steez to maximalism.
The Latest ‘Dropcast’ Discusses If Supreme Is Still a Skate Brand
August 16, 2018
Do you still consider Supreme a skate brand? Listen to the latest episode of The Dropcast.
Style Profile: Hannari Slabbert
July 30, 2018
Businesswoman. Go-Getter. Travel Enthusiast.
WGSN Press ReleasesView all
April 10, 2019
WGSN announces WGSN Beauty, a new forecasting platform for beauty product development
ME/YOU/NOUS: The Gateway to Inclusion
September 14, 2018
Lisa White worked with the colour team of WGSN using the new Coloro colour system, and the experts at Neyret developed an innovative technique of stretching the industrial ribbons in...
WGSN launches Lifestyle & Interiors trend platform in China
September 7, 2017
The only global trend forecasting and product development platform for the hospitality, lifestyle and interiors industries
Final speaker line-up confirmed for WGSN Futures Hong Kong
July 11, 2017
David Yeung, founder of Green Monday and Stanley Wong aka anothermountainman will join speakers to explore the Future Consumer at Sky 100
WGSN calls for industry change with the launch of sustainable denim collection
April 27, 2017
A/W 18/19 Future Trends line reflects the global trend authority’s drive towards the integration of social responsibility into fashion industry business models
WGSN launches Barometer to provide daily brand intelligence for womenswear retailers
May 18, 2017
WGSN Barometer measures and maps how consumers perceive 250 womenswear retailers across the US & UK through daily market surveys.
WGSN launches WGSN Insight, a consumer and market intelligence product
October 3, 2016
Today, WGSN, the global trend authority, released WGSN Insight, a dedicated resource for trends across consumer insights, retail strategy, marketing and innovation. With the launch, WGSN has invested in a...
WGSN and Technopak to Further Increase Local Content to Serve the South Asian Market
September 23, 2016
WGSN, the global trend authority for fashion and the creative industries with more than 6,000 clients across the world is excited to dive further into the South Asian with increased...
Collaboration, Exclusivity and Personalisation to shape luxury brands’ future success
September 8, 2016
To thrive in an ever-competitive environment, luxury brands should invest in three key areas between now and 2020, according to new research by global trend forecaster WGSN.
Lions Festivals appoints Brazilian business leader Jose Papa as Managing Director
August 1, 2016
Jose Papa has been announced as the new Managing Director of Lions Festivals, encompassing Cannes Lions, Lions Health, Lions Innovation, Lions Entertainment, eurobest, Dubai Lynx, Spikes Asia and the Tanagrams.
WGSN appoints Kevin Silk as Managing Director
August 1, 2016
Kevin Silk has been announced as the new Managing Director of WGSN, Ascential’s global trend authority for fashion and creative industries. WGSN’s portfolio encompasses its Fashion and Lifestyle and Interiors...
WGSN and Arts Thread Announce New Partnership
May 19, 2016
WGSN, the global trend authority for fashion and the creative industries, has partnered with Arts Thread, the world’s leading digital platform for new creatives – bridging the gap between education...
WGSN, the world leading trend authority, continues to drive business growth in Africa with launch of Cape Town office
April 13, 2016
With a growing presence in Africa, WGSN today announced the launch of their Cape Town Africa head office located at the contemporary space, Ideas Cartel. Pictured above is WGSN Regional...
WGSN Futures Awards Announces Ceremony Dates, Shortlist and Judging Panel
March 31, 2016
Today WGSN, the leading global trend authority, announces its WGSN Futures Awards, revealing an international shortlist including Molly Goddard, Hill & Friends, Net-à-Porter, Farfetch, Thinx and an eminent judging panel incorporating Sarah Doukas, founder...
The Office for National Statistics Partners with WGSN Instock to develop data accuracy
February 3, 2016
The Office for National Statistics (ONS) and global trend forecaster WGSN today announced a partnership aimed at developing the collection of information used to calculate the Consumer Price Index (CPI).
New concept fashion trade fair ‘WeAr Select London’ gears up for inaugural show
January 5, 2016
The new concept fashion fair is set to revolutionise the traditional trade show experience by making the buyer’s experience more easy and enjoyable.
WGSN to Host China’s Leading Garment Manufacturers during New York Fashion Week
September 14, 2015
WGSN, the global foresight business specializing in consumer, fashion and design trends and insights, will host a delegation of more than 20 representatives from China’s fashion and textile industry during...
Digital investment pays off as ecommerce spurs growth for British luxury brands
September 10, 2015
In a new report by global trend forecaster WGSN, 57% of senior executives from luxury brands reveal a significant increase in sales as a result of investment in digital capabilities....
WGSN launches fashion industry news and views site WGSN Insider
August 11, 2015
WGSN has launched WGSN Insider, a new digital platform offering an insight into the lives of the global trend forecaster’s editors and other “insiders” from the fashion, interiors, design and...
Winners revealed for 2015 Buyers Power List
August 4, 2015
Pure London last night announced the all–‐important winners for its 2015 Buyers Power List in association with global foresight business, WGSN. The prestigious awards took place following a busy second...
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