After months of elasticated waistbands, will we ever give up comfortable clothes?
May 18, 2020
Lockdown has changed almost everything about our lives – including the way we dress. But for fashion, there may be no ‘back to normal’
The Irresistible Appeal Of A Yellow Dress
May 14, 2020
How visual culture really pushed yellow forward as an Instagram-friendly bright that young people feel comfortable wearing.
Enter the Age of “Silent Streetwear”
May 8, 2020
The form of “streetwear,” as it’s perceived by the mainstream media and shopper, is partially about to change. That’s if it’s up to the influential consumers who drive trends.
We already know the top colours for Spring 2022
May 7, 2020
The key Spring 2022 hues are: an electrifying pink, a yellowish orange, a calming blue, a plant-based green and a creamy shade of butter.
Will the experience of lockdown change the way we dress for ever?
May 7, 2020
As consumer trends shift in response to the crisis, a new outlook on shopping and style may be emerging.
Forecasted Spring Tones Celebrate Nature, Vitality, Digital Connection
May 5, 2020
Spring 2022 colors will lead with a magenta-toned “Orchid Flower,” according to WGSN and Coloro.
‘Influencers’ after covid-19: do they have a place in the new normal?
May 3, 2020
An interview with influencers discussing the future of social media.
Tomorrow’s business. Interview with Carla Buzasi
April 15, 2020
An interview with Carla Buzasi, managing director of the forecasting agency WGSN
TikTok has exploded in popularity – is it the perfect antidote to isolation?
May 15, 2020
TikTok has exploded in popularity. Stylist investigates the impact of a phenomenon.
Why Brands and Publications are Using Social Media to Spotlight Artists and Performers Right Now
April 9, 2020
These interactive digital events can ultimately shift the way we will connect with each other in a post-Corona world.
As Masks Go Mainstream, Fashion Designers Sense an Opportunity
April 9, 2020
Designers are rethinking the medical mask as accessory—but first, where to get one?
How Covid-19 could change fashion and retail, according to experts
April 7, 2020
The crisis has already ushered the global economy into a recession, and seems poised to leave its mark on how consumers live, how they spend their money, and even how they dress.
As a Global Recession Looms, Quiet Luxury Returns
March 18, 2020
It’s not a coincidence that trends are turning in similar ways, a decade apart. During times of uncertainty, consumers favour professional clothing and are more considerate about their purchases
In Trying Times, Is Glamorous Optimism The Answer – Or Tone-Deaf?
March 19, 2020
As New Year’s Eve 2019 approached, we waved goodbye to the 2010s as many spoke of the real Roaring Twenties that were just around the corner.
SS20’s Biggest Trend? Slow Fashion That’s Rooted In Reality
March 11, 2020
As designers turn against hype and extravagance in favour of more considered collections, the fashion landscape is shifting to one of enlightenment.
The Inevitable Collision of Gaming and Athleisure
March 3, 2020
As streamers become mainstream celebrities, major fashion brands are itching to cash in.
The World Is Giving Us So Many Men In Dangly Earrings Right Now
February 26, 2020
Meet your new h-ear-oes: BTS, Dwyane Wade and *checks notes* John C. Reilly’s son, Leo Reilly.
The ‘Goop Effect’: The Women Who Spend Hundreds Seeking Spirituality
February 18, 2020
Charging higher prices for crystals or tarot doesn’t guarantee better quality. But it says a lot about today’s consumer culture.
My Year Of Rest & Relaxation: Hibernate In This Season’s Coziest Clothes
February 17, 2020
Encouraging hibernation and slumber over participation in the rat race, the importance of being idle has never been so clear.
WGSN Launches Food & Drink Trend Forecasting Service
June 2, 2020
WGSN, the global authority on trend forecasting, today announces the launch of a groundbreaking forecasting platform for the food and drink industry.
WGSN Releases New Insights With “Future Consumer 2022”
May 12, 2020
The trend forecaster’s white paper looks at key drivers expected to shape consumer behaviour in coming years.
Key Colours Spring/Summer 2022
May 4, 2020
WGSN and Coloro announce the Key Colours for Spring/Summer 2022.
WGSN Beauty
April 1, 2020
WGSN launches WGSN Beauty in Portuquese, Spanish, Korean and Japanese.
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