Womenswear Trends

Rely on our team of globally recognised experts to stay up to date on everything happening in and around the womenswear market. From colour forecasts, product design direction and seasonal catwalk analysis to brands to watch, brand health surveys and trading updates – we’ve got you covered.

Women's & Young Women's Forecast S/S 20: Code Create

Code Create explores the marriage of science, nature and technology, which will see womenswear embrace futuristic aesthetics that are also grounded by a sense of practicality and reality.

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How We Help

Whether you’re looking for design inspiration, deciding which styles to stock or gathering consumer data on this rapidly changing market, we help you stay ahead.

Save half a day every week with our productivity tools, including:

  • Design inspiration and confirmations for on trend collections
  • Tradeshow reporting and brand analysis to support buying decisions
  • E-commerce data, retail analysis and e-commerce data to assist with planning and in-season decisions
  • Long-term consumer and market trends to shape your strategy
  • Brand health surveys of womenswear brands in the US and UK
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Industry Specific Features

Our subscription services include in-depth reporting on the following categories:

  • Consumer insight by region and demographics
  • Extensive catwalk and street style analysis by seasons
  • Design forecasts and development up to 2 years ahead
  • Specific activewear and denim forecasts
  • Brand previews and brands to watch
  • Trade show analysis – including Capsule, Coterie, Premium, Revolver, Seek, Tranoi and Woman
  • Buyers’ briefings
  • Retail analysis and store openings
  • E-commerce trading data
  • Consumer data on brand perception of UK and US retailers
  • Image library containing 22m images & thousands of royalty free CADs and designs

We also offer bespoke consulting services to help you understand and apply these trends to your business.

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WGSN Womenswear Experts

Jenny Clark

Head of Colour

Jenny is a skilled colour forecaster with an in-depth knowledge of conceptual colour development. She identifies emerging colour trends and tracks their evolution across multiple industries.

Having trained as a woven textile designer, Jenny went on to lead colour forecasting in the automotive and footwear industry for 20 years, working at Nissan and advising clients such as Patagonia and Merrell. Her process is driven by creativity and strategic thinking, and she is always seeking the perfect colour for the right product.

Jenny is a home crafter who currently quilts with recycled denim and experiments with natural dyes.

Ella Hudson

Head of Research

Ella is obsessed with the human condition and understanding why we do the things we do, citing people-watching as a favourite pastime.

Sitting at the intersection of WGSN's products to coordinate strategists, analysts and researchers from around the world, Ella's position supports each team to deliver accurate, human-centred recommendations that enable clients to make decisions with confidence.

Ella’s previous experience includes roles at Sunspel, Chloé and Vivienne Westwood, specialising in accessories and jewellery.

A born and bred Londoner, Ella can be coaxed away from city life at the promise of a brisk walk and a good pub lunch.

Sara Gaspar

Head of Data Analysis

Sara's data expertise combined with trends knowledge built over five years at WGSN gives her a powerful blend of maths and creativity.

Sara leads a team of data analysts with an objective to extract value from cross-business data to provide insights on trends, product performance and market dynamics. They help clients make actionable, data-informed decisions across multiple verticals, such as WGSN Fashion, Beauty, and Food & Drink.

A lifelong learner, Sara is furthering her background in economics, statistics, and fashion buying and merchandising with an MSc in applied statistics to continue to bring world-class statistical analysis to WGSN.

Sara Maggioni

Head of Womenswear

Sara has more than 10 years’ experience analysing global trends. Previously our Director of Retail & Buying, Sara headed up our What’s In Store directory and compiled the seasonal buyers’ briefings before taking over womenswear.

Based in London, Sara works with international clients and speaks at events and trade shows around the world, from South Africa to Russia, India to China and her native Milan. She has been interviewed on screen for World Footwear and Mido.

Sara has a BA in Fashion Styling and Photography from London College of Fashion and worked as a photographer for Vogue.it and Missoni.