Fashion isn’t the only industry affected by rapidly changing consumer taste. Which is why WGSN scours the globe to bring you unparalleled insight, updates and forecasts to inform your colour planning, buying decisions and design process.
Future Living Trends: Gen X Home 2020
Generation X is treating the home environment as a place to express their individuality and taste, from status kitchens to the kids’ roomsGet Report
How We Help
We work across the industry to help our customers understand ever-changing consumer and market trends, from macro attitude shifts and consumer insights, to detailed product and lifestyle updates. Our team of trend experts develops actionable reports on everything you need to know, including:
- Consumer demographic behavior, from baby boomers to Gen Z
- Lifestyle trends that effect consumer demand
- Region-specific and demographic-specific lifestyle analysis
- Key directions across product categories and collections including consumer electronics and back-to-school
- Lifestyle & interior forecasts two years ahead of season
Industry Specific Features
Trade show coverage: 100% Design, Autumn Fair, Biennial, CES, Decorex, Design Indaba, Domotex, Dubai Design Week, Heimtextil, High Point, IFA, Licensing Expo, London Design Festival, Maison et Objet, Milan Design Week, Neocon, Spring Fair and many other more Interiors
13 Product Categories: Bed & Bath, Colour, Decorative Accessories, Furniture & Lighting, Garden & Outdoor, Interior Style, Kids’ Room, Kitchen & Tabletop, Print & Pattern, Seasonal Gifting, Textiles, Walls & Floors, Vintage & Craft
Future Forecasts: Colour, Materials & Surfaces, Print & Pattern, Paper & Packaging, Seasonal Creative direction (S/S 18 & further ahead), Retail & Visual Merchandising
From the Blog...
Online networking to IRL collaboration: Rebecca X Emdal’s soothing virtual designs
April 23, 2019 | Bonnie Pierre-Davis
Rebranding reproductive health: Three Millennial-friendly fertility start-ups to know
April 9, 2019 | Harriet Kilikita
By Humankind: Refillable personal care that blends design with sustainability
April 3, 2019 | Sarah Housley
Design Indaba day one: 25 insights for 25 years
March 28, 2019 | Lisa White
Can maximalism tap the Millennial market? These new launches hope so.
March 26, 2019 | Allyson Rees
WGSN Interiors Experts
Head of Lifestyle & Interiors & The Vision, WGSN
Lisa directs content on WGSN Lifestyle & Interiors, from conceptual trends to commercial product. She is an international speaker on trends, and has a professional background including Li Edelkoort, editing the iconic trade publications View on Colour, In View and Bloom. She has advised clients ranging from the Bon Marché to LG and Rolex.
Senior Editor, Lifestyle & Interiors
Sarah’s areas of expertise are technology, design futures and materials innovation. She has extensive experience working with global clients on consumer electronics, health and wellness, and product design projects. She is adept at understanding how product innovation shifts the consumer mindset and changes lifestyles, and identifies the resulting opportunities for brands. Trained in 3D design, Sarah has worked as a designer, writer and editor before joining WGSN.
Senior Editor, Retail Lifestyles
Allyson Rees is the Senior Retail Lifestyles Editor at WGSN Lifestyle & Interiors. Previously, she was WGSN Fashion’s US Retail Editor and a freelance journalist, contributing consumer behavior, lifestyle, design and fashion features to publications including WWD, Fashionista, Los Angeles Confidential and The Impression. She has been a speaker at Fashion Rio, Premiere Vision New York and Parsons, The New School for Design, and her opinion on retail and trends has been quoted in The Associated Press, Vogue Brazil, Elle Brazil and Bloomberg News.
Director, WGSN Lifestyle & Interiors
Gemma brings 10 years of experience in the interiors and design research fields. Coming from Stylesight where she worked as the Interiors Editor, she now oversees the interior design and product development directions, with an eye to color, design and print. A graduate of Milan’s Politecnico, she previously worked with A+A Design Studio, Studio Contrepoint, NJAL and Fusion Cph.