Interiors Trends

Fashion isn’t the only industry affected by rapidly changing consumer taste. Which is why WGSN scours the globe to bring you unparalleled insight, updates and forecasts to inform your colour planning, buying decisions and design process.

Future Living Trends: Gen X Home 2020

Generation X is treating the home environment as a place to express their individuality and taste, from status kitchens to the kids’ rooms

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How We Help

We work across the industry to help our customers understand ever-changing consumer and market trends, from macro attitude shifts and consumer insights, to detailed product and lifestyle updates. Our team of trend experts develops actionable reports on everything you need to know, including:

  • Consumer demographic behavior, from baby boomers to Gen Z
  • Lifestyle trends that effect consumer demand
  • Region-specific and demographic-specific lifestyle analysis
  • Key directions across product categories and collections including consumer electronics and back-to-school
  • Lifestyle & interior forecasts two years ahead of season
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Industry Specific Features

Trade show coverage: 100% Design, Autumn Fair, Biennial, CES, Decorex, Design Indaba, Domotex, Dubai Design Week, Heimtextil, High Point, IFA, Licensing Expo, London Design Festival, Maison et Objet, Milan Design Week, Neocon, Spring Fair and many other more Interiors

13 Product Categories: Bed & Bath, Colour, Decorative Accessories, Furniture & Lighting, Garden & Outdoor, Interior Style, Kids’ Room, Kitchen & Tabletop, Print & Pattern, Seasonal Gifting, Textiles, Walls & Floors, Vintage & Craft

Future Forecasts: Colour, Materials & Surfaces, Print & Pattern, Paper & Packaging, Seasonal Creative direction (S/S 18 & further ahead), Retail & Visual Merchandising

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From the Blog...

WGSN Interiors Experts

Sarah Housley

Head of Consumer Tech

Sarah has 10 years’ experience in trend forecasting, spanning product design, lifestyle trends, technology and design futures. She writes the flagship Future Innovations report and is part of the core macro forecast team, who distil reams of global research into future trends each season. She is also one of WGSN’s Sustainability Ambassadors.

Sarah has spoken on design and technology trends worldwide. She has taught trend forecasting workshops and consulted on wide-ranging topics, from CMF innovation to the changing role of technology within the home.

Sarah is a fan of WWE and vegan cooking, a combination that plays havoc with Instagram’s algorithm.

Lisa White

Creative Director; Director, Lifestyle & Interiors

A future thinker with over 25 years of experience, Lisa is an expert in lifestyle and design and has predicted key long-term trends such as experience design and the home hub. Her industry knowledge, creativity and cutting-edge eye drive WGSN’s future innovation and macro trends, as well as product development forecasts.

In demand as a speaker, Lisa curated the 2019 International Design Biennale in Saint-Étienne, France. She has been quoted in numerous publications, including the WSJ, Le Monde, Corriere Della Sera, and the South China Morning Post.

On weekends, Lisa can be found working culture into horticulture, and vice-versa.

Gemma Riberti

Head of Lifestyle & Interiors

Gemma leads our design and product development directions, overseeing how consumer macro trends impact the interiors industry across categories and market levels. She has 15 years’ experience in trend forecasting and design research, and her knowledge of colour and material applications makes her integral to WGSN’s global colour team.

Gemma consults for brands, retailers and manufacturers around the world, and speaks at industry events to discuss trends in residential and commercial environments. Her experience includes roles at A+A Design Studio in Milan and Studio Contrepoint in Paris.

Gemma likes cycling to green corners to picnic with family and friends

Allyson Rees

Senior Strategist Interiors

A passionate researcher and journalist, Allyson tracks retail, lifestyle and interior design directions, paying special attention to growth areas in the home, decor and gifting markets.

Allyson is frequently called to comment on the latest ongoings in interiors. She has written for publications including WWD, Fashionista and The Impression, and has consulted for Fortune 500 brands and retailers around the world, helping them distill high-level trends for the mass market.

A lifelong performer, Allyson applies her theatrical talents to consultancy deliveries, presentations and panels. In her free time, she explores Los Angeles’ food scene and binge watches The Real Housewives.