Fashion isn’t the only industry affected by rapidly changing consumer taste. Which is why WGSN scours the globe to bring you unparalleled insight, updates and forecasts to inform your colour planning, buying decisions and design process.
Future Living Trends: Gen X Home 2020
Generation X is treating the home environment as a place to express their individuality and taste, from status kitchens to the kids’ roomsGet Report
How We Help
We work across the industry to help our customers understand ever-changing consumer and market trends, from macro attitude shifts and consumer insights, to detailed product and lifestyle updates. Our team of trend experts develops actionable reports on everything you need to know, including:
- Consumer demographic behavior, from baby boomers to Gen Z
- Lifestyle trends that effect consumer demand
- Region-specific and demographic-specific lifestyle analysis
- Key directions across product categories and collections including consumer electronics and back-to-school
- Lifestyle & interior forecasts two years ahead of season
Industry Specific Features
Trade show coverage: 100% Design, Autumn Fair, Biennial, CES, Decorex, Design Indaba, Domotex, Dubai Design Week, Heimtextil, High Point, IFA, Licensing Expo, London Design Festival, Maison et Objet, Milan Design Week, Neocon, Spring Fair and many other more Interiors
13 Product Categories: Bed & Bath, Colour, Decorative Accessories, Furniture & Lighting, Garden & Outdoor, Interior Style, Kids’ Room, Kitchen & Tabletop, Print & Pattern, Seasonal Gifting, Textiles, Walls & Floors, Vintage & Craft
Future Forecasts: Colour, Materials & Surfaces, Print & Pattern, Paper & Packaging, Seasonal Creative direction (S/S 18 & further ahead), Retail & Visual Merchandising
From the Blog...
The Future of Home 2030: Plan for circular futures and explore energy-independence
November 30, 2020 | Hannah Manton
CES 2020: Top Tech & Lifestyle Trends
January 15, 2020 | Claire Lancaster
The stylish nomadic renter: Millennials and Gen-Z
October 29, 2019 | Maria Florencia Ameneiros
Design activism from Africa
July 4, 2019 | Lisa White
Online networking to IRL collaboration: Rebecca X Emdal’s soothing virtual designs
April 23, 2019 | Bonnie Pierre-Davis
WGSN Interiors Experts
Creative Director; Director, Lifestyle & Interiors
A future thinker with over 25 years of experience, Lisa is an expert in lifestyle and design and has predicted key long-term trends such as experience design and the home hub. Her industry knowledge, creativity and cutting-edge eye drive WGSN’s future innovation and macro trends, as well as product development forecasts.
In demand as a speaker, Lisa curated the 2019 International Design Biennale in Saint-Étienne, France. She has been quoted in numerous publications, including the WSJ, Le Monde, Corriere Della Sera, and the South China Morning Post.
On weekends, Lisa can be found working culture into horticulture, and vice-versa.
Head of Lifestyle & Interiors
Gemma leads our design and product development directions, overseeing how consumer macro trends impact the interiors industry across categories and market levels. She has 15 years’ experience in trend forecasting and design research, and her knowledge of colour and material applications makes her integral to WGSN’s global colour team.
Gemma consults for brands, retailers and manufacturers around the world, and speaks at industry events to discuss trends in residential and commercial environments. Her experience includes roles at A+A Design Studio in Milan and Studio Contrepoint in Paris.
Gemma likes cycling to green corners to picnic with family and friends
Senior Strategist, Lifestyle
Sarah has 10 years’ experience in trend forecasting, spanning product design, materials innovation and technology. She specialises in lifestyle futures, design innovation and consumer tech trends, and is part of the macro forecast team, who distil reams of global research into future trends each season.
Sarah has spoken on design trends worldwide. She has worked with clients to teach trend forecasting workshops and consulted on topics from CMF innovation to the future of water.
She is a big fan of WWE wrestling and vegan cooking, a combination that plays havoc with Instagram’s algorithm.
Senior Strategist Interiors
A passionate researcher and journalist, Allyson tracks retail, lifestyle and interior design directions, paying special attention to growth areas in the home, decor and gifting markets.
Allyson is frequently called to comment on the latest ongoings in interiors. She has written for publications including WWD, Fashionista and The Impression, and has consulted for Fortune 500 brands and retailers around the world, helping them distill high-level trends for the mass market.
A lifelong performer, Allyson applies her theatrical talents to consultancy deliveries, presentations and panels. In her free time, she explores Los Angeles’ food scene and binge watches The Real Housewives.