From DNA personalisation to microbiomes, find out what’s next for the future of beauty. Covering everything from consumer trends to retail analysis and the key colours, ingredients, packaging trends. Coupled with on-the-ground reporting from the most important global trade shows, catwalks and festivals, your product development will always be one step ahead.
S/S 20 Key Beauty Colour Trends
WGSN's Beauty Global Colour forecast translates our three seasonal Vision trends into palettes for the beauty industry, applicable across cosmetics, hair and packaging.Get Report
How We Help
Whether you work in manufacturing, for a brand or on retail strategy, our content will keep you inspired and focused:
Product developers: new ingredients / colours / textures / materials / finishes / catwalks / packaging / outside industry inspiration
Buyers: brands to watch / tradeshows / competitor analysis
Visual merchandisers / retailers: store and digital innovation / technology trends / new store openings / beauty windows
Strategists/marketers: emerging markets / consumer insights / innovative brand campaigns / bloggers to watch
WGSN Beauty Customers
We help the world’s biggest beauty brands and manufacturers, including more than half of the 2016 global top 20 beauty brands*, map out their future consumer, product development and marketing strategies.
*source: Cosmetics Business, 2016
Industry Specific Features
Our subscription services include in-depth reporting on the following categories:
- Consumer insights and lifestyles
- Beauty ingredients
- Future forecasts – cosmetics, skincare, fragrances, hair, packaging
- Catwalk analysis and street style
- Retail and visual merchandising
- Beauty campaign analysis
- Trade shows – Luxe Pack, Beautyworld, Cosmoprof, Pitti Fragranze, HBA Global Exo
- Festivals – Coachella, SXSW, Fuji Rock, Governors Ball, Ultra Korea, Afropunk
We also offer bespoke consulting services to help you understand where the industry is moving and apply the insight to your business.
From the Blog...
Indie Beauty Expo London: Why you should go and the top brands to watch
October 23, 2018 | Theresa Yee
Catwalk season: A wellness survival guide
September 13, 2018 | Sarah Owen
Wellness hubs: The future of the spa experience
August 14, 2018 | Rebecca Stevenson
Chop Chop: The salon that hints to the future of hair care
July 30, 2018 | Alice Gividen
TAIABOTANICS: A literal take on natural beauty
May 11, 2018 | WGSN Insider
WGSN Beauty Experts
Head of WGSN Insight
As Head of Insight at WGSN, Lorna Hall is responsible for a team of experts reporting on best practice and innovation across all forms of retail including online and offline strategies, store design, marketing and visual merchandising. Before joining WGSN in 2009, she was the executive editor of the UK's fashion trade magazine Drapers.
Head of Mindset, Strategic Insights, WGSN
Andrea is a seasoned journalist with an in-depth knowledge of the Americas’ consumer marketplace and mindset. As Director, Insight and Executive Editor, Americas, Andrea drives the department in the Americas from an editorial point of view and acts as content team leader from the New York office.
Senior Editor, Beauty
Theresa manages and edits WGSN’s Beauty directory, reporting on the latest global beauty trends, catwalk hair and make-up, product development, trade shows and retail news. Theresa is also responsible for WGSN’s beauty forecast reports, which identify future beauty trends two years ahead of season.
Senior Editor, WGSN Insight
An Australian by birth Petah is a seasoned business journalist who has spent her entire career tracking global retail trends. Prior to joining WGSN she was Editor of online trade publication Menswear Insight. She spent three years at the Just Style group where she was News & Insights Editor following a stint as News Editor at global intelligence business Planet Retail. She has also written for UK trade magazines Retail Week and Drapers.