Beauty Trends

You are challenged every day to create the best products for changing consumer groups while respecting the planet and delivering your bottom line. With long lead-times and continuously developing information, deciding which trends to back is difficult. But make the right calls and you could create the next beauty hero – the one that’s still going to be with us in decades to come. From 100% waterless innovations to sensory morphing, WGSN Beauty will help you understand what’s next for the future of beauty.

S/S 20 Key Beauty Colour Trends

WGSN's Beauty Global Colour forecast translates our three seasonal Vision trends into palettes for the beauty industry, applicable across cosmetics, hair and packaging.

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How We Help

From packaging and ingredients to colours, texture and fragrance, WGSN Beauty brings the right information, at the right time, to develop your next generation of instant-hit and long-term hero products.

Ingredients: From extreme mutations to hypnotics, get the latest insight on what ingredients you need to back, today and tomorrow

Texture & Fragrance: The aspects of your beauty product that will create the user experience, driving customer loyalty and repeat purchases

Packaging: Aesthetic trends in packaging 2 years out to give confidence in design and development

AdvisoryAll of our reports and analysis customised to your company’s specific needs

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WGSN Beauty Customers

We help the world’s biggest beauty brands and manufacturers, including more than half of the 2016 global top 20 beauty brands*, map out their future consumer, product development and marketing strategies.
*source: Cosmetics Business, 2016

Industry Specific Features

Our subscription services include in-depth reporting and analysis on ingredients, texture and fragrance, colour, and packaging. Plus, all the reports are searchable by specific product category: colour cosmetics, skincare and haircare.

  • 2-5 years out trend forecasting for long lead-time product development
  • 12-18 months out reports on seasonal gifting, innovations and key lifestyle trends  
  • Emerging trends and Trade Show coverage for right now
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WGSN Beauty Experts

Jenni Middleton

Director, Beauty

Jenni has been an editor for more than 20 years on titles such as Professional Beauty and Retail Jeweller, where she honed her expert knowledge of consumer behaviour, retail innovation and product trends. Prior to joining WGSN she was the editor of Nursing Times, the UK’s leading nursing title. In 2015 she was named Editor of the Year at the Medical Journalists’ Association awards and in 2016 she scooped both the British Society of Magazine Editors and the PPA Awards Editor of the Year.

Harriet Kilikita

Associate Editor, Packaging

Harriet focuses on delivering sustainable solutions and strategies in packaging by applying the lens of how people live their lives and the problems they want brands to solve. Before she joined WGSN she worked at Kantar in its creative marketing consultancy business.

Laura Saunter

Retail Editor, Insight

Laura’s forecasting work focuses on emerging retail trends, store design and consumer and shopper insights. She creates expert content that focuses on consumer insights, international business strategies and brand communications. Frequently attending and reporting from global retail and luxury conferences, she is an accomplished presenter, facilitator and panelist.

Jemma Shin

Associate Editor Insight

Jemma’s consumer forecasting at WGSN focuses on tracking regional trends and analysing big ideas. She specialises in generational insights and emerging attitudes. She has a wide knowledge of global consumer mindsets and marketplaces. Before joining WGSN Jemma worked in art direction at Seoul advertising and marketing agency Innocean Worldwide and was part of an award-winning campaign team for Hyundai.