Beauty Trends

From DNA personalisation to microbiomes, find out what’s next for the future of beauty. Covering everything from consumer trends to retail analysis and the key colours, ingredients, packaging trends. Coupled with on-the-ground reporting from the most important global trade shows, catwalks and festivals, your product development will always be one step ahead.

S/S 20 Key Beauty Colour Trends

WGSN's Beauty Global Colour forecast translates our three seasonal Vision trends into palettes for the beauty industry, applicable across cosmetics, hair and packaging.

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How We Help

Whether you work in manufacturing, for a brand or on retail strategy, our content will keep you inspired and focused:

Product developers: new ingredients / colours / textures / materials / finishes / catwalks / packaging / outside industry inspiration

Buyers: brands to watch / tradeshows / competitor analysis

Visual merchandisers / retailers: store and digital innovation / technology trends / new store openings / beauty windows

Strategists/marketers: emerging markets / consumer insights / innovative brand campaigns / bloggers to watch

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WGSN Beauty Customers

We help the world’s biggest beauty brands and manufacturers, including more than half of the 2016 global top 20 beauty brands*, map out their future consumer, product development and marketing strategies.
*source: Cosmetics Business, 2016

Industry Specific Features

Our subscription services include in-depth reporting on the following categories:

  • Consumer insights and lifestyles
  • Beauty ingredients
  • Future forecasts – cosmetics, skincare, fragrances, hair, packaging
  • Catwalk analysis and street style
  • Retail and visual merchandising
  • Beauty campaign analysis
  • Trade shows – Luxe Pack, Beautyworld, Cosmoprof, Pitti Fragranze, HBA Global Exo
  • Festivals – Coachella, SXSW, Fuji Rock, Governors Ball, Ultra Korea, Afropunk

We also offer bespoke consulting services to help you understand where the industry is moving and apply the insight to your business.

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From the Blog...

WGSN Beauty Experts

Lorna Hall

Head of WGSN Insight

As Head of Insight at WGSN, Lorna Hall is responsible for a team of experts reporting on best practice and innovation across all forms of retail including online and offline strategies, store design, marketing and visual merchandising. Before joining WGSN in 2009, she was the executive editor of the UK's fashion trade magazine Drapers.

Andrea Bell

Head of Mindset, Strategic Insights, WGSN

Andrea is a seasoned journalist with an in-depth knowledge of the Americas’ consumer marketplace and mindset. As Director, Insight and Executive Editor, Americas, Andrea drives the department in the Americas from an editorial point of view and acts as content team leader from the New York office.

Theresa Yee

Senior Editor, Beauty

Theresa manages and edits WGSN’s Beauty directory, reporting on the latest global beauty trends, catwalk hair and make-up, product development, trade shows and retail news. Theresa is also responsible for WGSN’s beauty forecast reports, which identify future beauty trends two years ahead of season.

Petah Marian

Senior Editor, WGSN Insight

An Australian by birth Petah is a seasoned business journalist who has spent her entire career tracking global retail trends. Prior to joining WGSN she was Editor of online trade publication Menswear Insight. She spent three years at the Just Style group where she was News & Insights Editor following a stint as News Editor at global intelligence business Planet Retail. She has also written for UK trade magazines Retail Week and Drapers.