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Senior Business Development Manager, EMEA (Sports & Outdoor)

Job function
Sales & Client Services
Job type
Perm Full Time
Job location
Competitive market rate salary
Job ref

The role

We are looking to hire a Senior Business Development Manager to join our EMEA Sales team in London and focus on new client acquisition for our Sports & Outdoor business.


Working at WGSN

Together, we create tomorrow 

A career with WGSN is fast-paced, exciting and full of opportunities to grow and develop. We're a team of consumer and design trend forecasters, content creators, designers, data analysts, advisory consultants and much more, united by a common goal: to create tomorrow. 

WGSN's trusted consumer and design forecasts power outstanding product design, enabling our customers to create a better future. Our services cover consumer insights, beauty, consumer tech, fashion, interiors, lifestyle, food and drink forecasting, data analytics and expert advisory. If you are an expert in your field, we want to hear from you. 


Role overview 

Here at WSGN we are seeking a Senior Business Development Manager to join us in our EMEA HQ office in London. The role will focus on new client acquisition for our Sports & Outdoor business.

This position is critical to the WGSN EMEA business development efforts in winning new logos in the Sports & Outdoor industry. WGSN also serves - Retail, Consumer Electronics, FMCG, Hotel & Leisure, Fashion, Interior Design, Marketing, Consumer Trends, Luxury, Beauty and Sustainability.

At WGSN you’ll find a team of creative, inspired and results-focused people who are passionate about helping our customers succeed in their industry. If you are motivated, driven and want to grow and learn in a commercial environment, we would like to hear from you. 


The team

Our diverse and multicultural/multilingual team of Business Development Managers are inspired, accomplished professionals who have high standards of performance, who personally want to win and to be part of a winning team. We aim to consistently exceed our targets and we are looking for the next sales superstar to join us.


Key accountabilities

  • Responsible for pursuing a book of business assigned to you in Sports & Outdoors  

  • Build a sales strategy plan and execute on the acquisition of key clients to hit annual sales targets

  • Demonstrate a proactive approach to prospect the assigned book of business, hitting weekly and monthly activity targets

  • Lead all aspects of the sales process from prospecting to closing (360 sales) 

  • Develop new opportunities with businesses WGSN would like to approach for future subscriptions/sales 

  • Deliver live product demonstrations to clients via online meetings or in person 

  • Prepare presentations, develop quotes and proposals 

  • Negotiate by phone or face to face 

  • Proactively self-source new leads and develop a network of targeted prospects to build a pipeline through outbound prospecting 

  • Respond to inbound marketing leads quickly and effectively 

  • Deliver and exceed on your Personal Success Formula (KPIs)

  • Hit and over achieve your monthly sales target 

  • Create and maintain up to date records on accounts/prospects using our CRM system Salesforce 

  • Forecast weekly sales and future pipeline 

  • Collaborate with content teams to keep up to date industry trends and developments 


This list is not exhaustive and there may be other activities you are required to deliver.


Skills, experience & qualifications required

  • Experienced in sales as a proactive/outbound Business Development Manager

  • A proven track record of consistently hitting your monthly sales targets 

  • A continuing desire to learn and grow to improve your sales skills 

  • A can-do and problem solving attitude necessary to thrive in our fast paced company

  • Demonstrate advanced sales process, techniques and methodology 

  • Excellent oral and written communication skills as well as exceptional presentation skills 

  • Good software skills (basic knowledge of Word, Excel, PowerPoint); knowledge of Salesforce 

  • A passion for, and knowledge of, the retail, technology, beauty, interior design and hospitality industries 

  • Have a passion for sports and outdoor activities is desirable but not essential.  


What we offer

Our benefits and wellbeing package offers flexible benefits you can tailor to your own personal needs, including:  

  • 25 days of holiday per year - with an option to buy/ sell up to 5 days

  • Pension, Life Assurance and Income Protection

  • Flexible benefits platform with options including Private Medical, Dental Insurance & Critical Illness

  •  Employee assistance programme, season ticket loans and cycle to work scheme

  •  Volunteering opportunities and charitable giving options

  •   Great learning and development opportunities



More about WGSN

WGSN is the global authority on consumer trend forecasting.

We help brands around the world create the right products at the right time for tomorrow’s consumer.


Our values

We Are Everywhere
The future is everything, it happens everywhere. WGSN is the world-leading forecaster because we track and analyse consumer behaviours, product innovation, design and creativity, everywhere.

We Are Future Focused
We utilise our global resources and intelligence to research, source and analyse quantitative and qualitative data to produce our forecasts. Everything we do is focused on working with our customers to create a successful and positive tomorrow.

We Are Rigorous
We source, review and assess quantitative and qualitative data to produce robust, actionable forecasts. To provide credible insights and design solutions for our clients, it is essential that rigour runs through everything we do.


Our culture

An inclusive culture is one of our key priorities. We want our people to truly be themselves and thrive. We love having a diverse team of people who bring new ideas, different strengths and perspectives & reflect the global audience we work with.


Inclusive workforce

We are committed to supporting the environment and sustainability, including ensuring our pension plan defaults to sustainable options and striving to be net zero by 2030.

Recognising great performance is a key part of our culture. Our Awards schemes recognise and reward the brilliant achievements of our people.

We have a truly flexible working environment with a wide range of flexible, hybrid and agile-working arrangements. Conversations about flexible working have always been - and will continue to be - actively encouraged here.

We want to ensure everyone has the opportunity to perform their best when interviewing, so if you require any reasonable adjustments that would make you more comfortable during the process, please let us know so that we can do our best to support you.