The role
Are you an enthusiastic product marketer looking for your next opportunity? If yes, please read on.
At WGSN we have big plans. Our strong, globally recognised brand is looking for a Product Marketing Executive, to join our high-performing Marketing team, based here in London.
Working at WGSN
Together, we create tomorrow
A career with WGSN is fast-paced, exciting and full of opportunities to grow and develop. We're a team of consumer and design trend forecasters, content creators, designers, data analysts, advisory consultants and much more, united by a common goal: to create tomorrow.
WGSN's trusted consumer and design forecasts power outstanding product design, enabling our customers to create a better future. Our services cover consumer insights, beauty, consumer tech, fashion, interiors, lifestyle, food and drink forecasting, data analytics and expert advisory. If you are an expert in your field, we want to hear from you.
Role overview
We are looking for a commercially driven, focused product marketer who is keen to make an impact globally. We’re continuously developing, and investing in our products to best serve our customers. Whether that’s enhancing our features and functions or launching into new industries, our focus on delivering industry-leading subscription and bespoke solutions is only set to increase.
Working in partnership with the Head of Product Marketing, you will be responsible for the execution of the product roadmap including the launch of products and entering new markets. You will also own the continued management and refinement of messaging, positioning and sales collateral to drive sales across all products globally. The individual in this role will work across the WGSN Marketing, Product, Design, Content and Sales teams to ensure activities are coordinated and aligned with our core commercial goals.
Key accountabilities
Support the Head of Product Marketing to launch into an exciting new industry
Establish and refine target personas, key messaging, value propositions, positioning and features and functionality around products/services in order to attract, engage and retain new and existing customers
Develop sales collateral to enable sales teams to maximise conversion of leads and opportunities, including but not limited to sales decks, one-pagers and website copy
Ensure effective communication of ongoing investment and innovation to all audiences as an advocate for our product
Develop the product marketing campaign calendar aligned to key product launches and innovations in the product roadmap
Report on the effectiveness of product marketing campaigns and collate feedback on the performance of sales enablement assets to improve quality and impact
Collate and manage competitor research in partnership with Sales Enablement
This list is not exhaustive and there may be other activities you are required to deliver.
Skills, experience & qualifications required
Proven experience in B2B marketing, with a Product Marketing focus
Strong writing skills and proven experience in creating high-impact messaging and copy
Commercially minded with the ability to discover insights and opportunities that drive results
Successful management of large stakeholder networks comprised of diverse roles and interests
Excellent time-management, organisational and planning skills, with an ability to meet tight deadlines, manage multiple initiatives with attention to detail and accuracy
What we offer
Our benefits and wellbeing package offers flexible benefits you can tailor to your own personal needs, including:
25 days of holiday per year - with an option to buy/ sell up to 5 days
Pension, Life Assurance and Income Protection
Flexible benefits platform with options including Private Medical, Dental Insurance & Critical Illness
Employee assistance programme, season ticket loans and cycle to work scheme
Volunteering opportunities and charitable giving options
Great learning and development opportunities
More about WGSN
WGSN is the global authority on consumer trend forecasting.
We help brands around the world create the right products at the right time for tomorrow’s consumer.
Our values
We Are Everywhere
The future is everything, it happens everywhere. WGSN is the world-leading forecaster because we track and analyse consumer behaviours, product innovation, design and creativity, everywhere.
We Are Future Focused
We utilise our global resources and intelligence to research, source and analyse quantitative and qualitative data to produce our forecasts. Everything we do is focused on working with our customers to create a successful and positive tomorrow.
We Are Rigorous
We source, review and assess quantitative and qualitative data to produce robust, actionable forecasts. To provide credible insights and design solutions for our clients, it is essential that rigour runs through everything we do.
Our culture
An inclusive culture is one of our key priorities. We want our people to truly be themselves and thrive. We love having a diverse team of people who bring new ideas, different strengths and perspectives & reflect the global audience we work with.
Inclusive workforce
We are committed to supporting the environment and sustainability, including ensuring our pension plan defaults to sustainable options and striving to be net zero by 2030.
Recognising great performance is a key part of our culture. Our Awards schemes recognise and reward the brilliant achievements of our people.
We have a truly flexible working environment with a wide range of flexible, hybrid and agile-working arrangements. Conversations about flexible working have always been - and will continue to be - actively encouraged here.
We want to ensure everyone has the opportunity to perform their best when interviewing, so if you require any reasonable adjustments that would make you more comfortable during the process, please let us know so that we can do our best to support you.