The role

Calling all food & drink obsessives. If you are passionate about food & drink, always trying out new recipes, cuisines, flavours and sips and have an eye for a trend, our Analyst & Assistant Trend Forecaster role may be right for you. 

We are currently looking to hire a Food & Drink Analyst to join our Content team in either London or Singapore.

Working at WGSN

Together, we create tomorrow 

A career with WGSN is fast-paced, exciting and full of opportunities to grow and develop. We're a team of consumer and design trend forecasters, content creators, designers, data analysts, advisory consultants and much more, united by a common goal: to create tomorrow. 

WGSN's trusted consumer and design forecasts power outstanding product design, enabling our customers to create a better future. Our services cover consumer insights, beauty, consumer tech, fashion, interiors, lifestyle, food and drink forecasting, data analytics and expert advisory. If you are an expert in your field, we want to hear from you. 

Role overview 

As Food & Drink Analyst & Assistant Trend Forecaster, you will join WGSN’s global Food & Drink content team, writing and creating content that will help our food & drink clients to build successful portfolios. 

You must have knowledge of the global food & drink industry, a passion for trends and a thirst for knowledge. You will demonstrate a good understanding of global trends, market analysis, new product development, and the role that data and analytics plays in commercial success. 

You should be excited by new food and drink trends, eager to try the latest snack, dessert, rising cuisine or drink. We’re looking for someone who lives and breathes food and drink and can see how changing lifestyles affect food and drink trends. You will demonstrate good knowledge of social media platforms and be abreast of food & drink trends as they evolve there. 

You will primarily focus on content creation, delivering a high standard of content. You will show excellence in collaboration, sharing ideas, and supporting the content team across all areas. You will champion sustainability, diversity and inclusivity across all our content. 

You will have experience in either new product development, trend forecasting or editorial. You will deliver insight across all food & drink product categories and for all regions and demographics. You should be skilled at spotting global trends and be able to articulate this information clearly and show experience of research, analysis and writing. 

You will work across teams at WGSN where required and be able to build and maintain strong relationships with teams including marketing.

Key accountabilities

• Content creation 

• Analysis and forecasting to pull together trends taking into account shifts in macro and consumer trends and how that relates to food & drink product categories 

• Champion equality, diversity, inclusion and sustainability in our culture and content

• Working across WGSN’s content verticals and business functions 

• Produce presentations and webinars of your research and insight, and deliver internally and externally

• Act as an ambassador for WGSN at trade shows and events

• Some travel to tradeshows is required. 

This list is not exhaustive and there may be other activities you are required to deliver.

Skills, experience & qualifications required

• Able to demonstrate an understanding of the food & drink industry across multiple markets and categories. Ideally, you will have experience in either NPD, trend forecasting or be from an editorial background, and have a good base knowledge of brands, products, cuisines, ingredients, innovations and sustainability

• Exceptional knowledge of the global food & drink market around consumer behaviour, generational shifts and retail shifts across the industry

• Strong level of ability in writing, editing and reporting

• An understanding of the role data and analytics play in commercial success. Ability to work and interrogate qualitative and quantitative data to extract meaningful insights

• Excellent organisation, communication and collaboration skills (please note the team are on multiple time zones)

• Able to navigate across cultures, English fluent. Fluency in other languages is an advantage

What we offer

Our UK benefits and wellbeing package offers flexible benefits you can tailor to your own personal needs, including:  

• 25 days of holiday per year - with an option to buy/ sell up to 5 days

• Pension, Life Assurance and Income Protection

• Flexible benefits platform with options including Private Medical, Dental Insurance & Critical Illness

•  Employee assistance programme, season ticket loans and cycle to work scheme

•  Volunteering opportunities and charitable giving options

•   Great learning and development opportunities