Campaign Manager (Sports & Outdoor)

The role

We are looking to hire a Campaign Manager to join our team in London, working as part of the launch team for a new product currently in development.

Working at WGSN

Together, we create tomorrow 

A career with WGSN is fast-paced, exciting and full of opportunities to grow and develop. We're a team of trend forecasters, content creators, designers, data analysts, advisory consultants and much more, united by a common goal: to create tomorrow. 

WGSN's trusted consumer and design forecasts power outstanding product design, enabling our customers to create a better future. Our services cover consumer insights, beauty, consumer tech, fashion, interiors, lifestyle, food and drink forecasting, data analytics and expert advisory. If you are an expert in your field, we want to hear from you.   

Role overview 

The Campaign Manager is responsible for the planning, execution, and management of marketing campaigns to achieve a successful launch of this new product. This role involves coordinating various elements of marketing campaigns, ensuring they are on time and within budget, and tracking their performance.

The team

The WGSN Marketing team blends creativity with strategic thinking using data-driven decisions to create the right commercial outcomes and to elevate the WGSN brand. Our talented team is based across APAC, EMEA, LATAM and NAM and brings together a range of skills to enable us to deliver world-class marketing campaigns. This role will work as part of a incubator team focused on the launch of this new product.

Key accountabilities

• Campaign Planning: Assist in developing marketing campaign strategies and objectives in line with overall marketing and business goals for the launch of this product.

• Campaign Execution: Coordinate the execution of marketing campaigns across various channels, including digital, social media, email, events, and traditional marketing.

• Content Development: Contribute to the creation of campaign content, including advertisements, emails, landing pages, and social media posts.

• Campaign Tracking: Monitor and analyse campaign performance using relevant metrics and tools, adjusting strategies as needed to optimise results.

• Audience Segmentation: Assist in developing and segmenting target audiences and personalising campaign messaging to improve engagement and conversion.

• Budget Management: Help manage campaign budgets, ensuring campaigns stay within allocated budgets.

• Marketing Collateral: Assist in the development and distribution of marketing collateral for campaigns, such as brochures, posters, and promotional materials.

• Creative Collaboration: Work closely with creative teams, designers, and content creators to ensure campaign assets are compelling and aligned with the campaign strategy.

• Vendor Coordination: Manage relationships with external vendors or agencies involved in campaign execution, such as advertising agencies or event planners.

• Reporting: Prepare regular reports on campaign performance, including key metrics, and provide insights and recommendations for improvement.

This list is not exhaustive and there may be other activities you are required to deliver.

Skills, experience & qualifications required

• A recognised qualification in Marketing, Business, or a related field.

• Previous experience in marketing or campaign execution, preferably in a similar role.

• Strong project management and organisational skills.

• Experience co-ordinating both live and in-person marketing events.

• Proficiency in marketing tools and software, including marketing automation platforms, email marketing tools, and analytics. Salesforce and Marketo experience would be a distinct advantage. 

• Basic understanding of digital marketing, social media, and email marketing best practices.

• Data-driven mindset with the ability to analyse campaign data and KPIs.

• Strong communication skills, both written and verbal.

• Detail-oriented with the ability to manage multiple tasks and deadlines.

• Creative thinking and problem-solving skills.

• Prior experience marketing to or working with brands in the Sports & Outdoor Industry would be a distinct advantage.

What we offer

Our benefits and wellbeing package offers flexible benefits you can tailor to your own personal needs, including:  

• 25 days of holiday per year - with an option to buy/ sell up to 5 days

• Pension, Life Assurance and Income Protection

• Flexible benefits platform with options including Private Medical, Dental Insurance & Critical Illness

•  Employee assistance programme, season ticket loans and cycle to work scheme

•  Volunteering opportunities and charitable giving options

•  Great learning and development opportunities