There’s no sugarcoating it: Dubai chocolate has become a viral obsession.
Emotions are powerful tools that directly influence how we buy. WGSN’s new flagship forecast reveals how your brand’s success will depend on how future consumers respond to your brand’s narrative, products, and the experiences you create.
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Amid digital fatigue and overstimulation, consumers will seek to migrate to IRL brand communities in search of belonging and real connections – a key trend for 2027.
Luminous Blue is the WGSN x Coloro Colour of the Year for 2027. Learn why it was chosen and how you can use it.
Check out the main fashion week trends and analytical data for A/W 25/26 confirmed by WGSN, the global authority on trend forecasting and consumer insight.
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Delve into the Rose City with our Portland 2021: Inspiration Guide, where our insider, Cassandra Rosenthal, highlights a metropolis surrounded by nature, with a thriving creative, retail and culinary scene that prioritises community over competition and supports local, sustainable enterprises.
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The metaverse is currently a hot topic. In July 2021, Mark Zuckerberg declared the future of Facebook to be the metaverse, but this as a concept is not new – author Neal Stephenson first coined the term in his 1992 sci-fi novel Snow Crash.
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From flesh-flashing cutouts and rising hemlines to palettes of acidic brights, LFW designers focused on a feeling of freedom and the return of mood-boosting dressing. Here, our Senior Editor of The Fashion Feed, Polly Walters, calls out six not-to-miss trends from the second stop in Fashion Month.
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WGSN has made our name forecasting trends in fashion, beauty, food and drink, interiors and consumer lifestyles. We now turn our attention to the exciting world of consumer tech.
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Joy, positivity and resilience were the key sentiments across New York, as designers celebrated the return of the first IRL shows since the onset of the pandemic. Here, our Senior Editor of The Fashion Feed, Polly Walters, calls out six not-to-miss trends from the first stop of Fashion Month.
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Launched back in July 2020, the WGSN Future Makers mentorship programme partnered 26 individuals with mentors from WGSN, from design and sales to HR and content, drawing on our global pool of knowledge to match everyone with a mentor best placed to help them. Now, as our mentees graduate from the programme, we…
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