There’s no sugarcoating it: Dubai chocolate has become a viral obsession.
Emotions are powerful tools that directly influence how we buy. WGSN’s new flagship forecast reveals how your brand’s success will depend on how future consumers respond to your brand’s narrative, products, and the experiences you create.
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Amid digital fatigue and overstimulation, consumers will seek to migrate to IRL brand communities in search of belonging and real connections – a key trend for 2027.
Luminous Blue is the WGSN x Coloro Colour of the Year for 2027. Learn why it was chosen and how you can use it.
Check out the main fashion week trends and analytical data for A/W 25/26 confirmed by WGSN, the global authority on trend forecasting and consumer insight.
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In the latest of our white paper insights, we look into tech and how the brands should be extending the life of products to build consumer relationships.
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Shopping cart abandonment, the permanency of working from home and brands’ role in the climate change crisis. That and more on today’s episode.
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The fashion industry is shifting its focus from doing less harm to doing more good, whether it be through regeneratively farmed fibres or equitable partnerships with artisan communities. Durable and long-lasting designs, closed-loop and biodegradable packaging, and cross-industry collaborations are also lighting the…
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Air taxis, a focus on sustainability and space as the final commercial frontier are among the trends expected to feature at CES 2022.
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As we enter what is traditionally the busiest time for retail in many world regions, our Create Tomorrow podcast shines a light on bricks and mortar stores, examining what brands and retailers are doing across the globe to lure consumers back to shopping IRL.
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We caught up with Berlin-born fashion brand Maqu to discuss how sustainability is built into its foundations, from the garments through to its ethos and future plans.
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