There’s no sugarcoating it: Dubai chocolate has become a viral obsession.
Emotions are powerful tools that directly influence how we buy. WGSN’s new flagship forecast reveals how your brand’s success will depend on how future consumers respond to your brand’s narrative, products, and the experiences you create.
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Amid digital fatigue and overstimulation, consumers will seek to migrate to IRL brand communities in search of belonging and real connections – a key trend for 2027.
Luminous Blue is the WGSN x Coloro Colour of the Year for 2027. Learn why it was chosen and how you can use it.
Check out the main fashion week trends and analytical data for A/W 25/26 confirmed by WGSN, the global authority on trend forecasting and consumer insight.
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WGSN's experts unveil two top trends that will shape product development and consumer behaviour this year.
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BreBrands and retailers are embracing a new masculinity built around self-care, family and a softer, more emotional approach.
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Join our Consumer Tech team as round up their highlights from CES 2024, the most powerful tech event in the world, exploring what's new in the fields of automotive and entertainment, health and wellness, and tech innovations.
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Dive into the future with our first top trends revelation for 2024, Apricot Crush, the Colour of the Year that goes beyond aesthetics.
This warm, restorative hue will shape product and service development for 2024 and beyond, attracting those who feel the need to nourish both the mind and body.
Back in 2015, WGSN predicted that AI would be the next big tech leap. Today, we are at the cusp of AI becoming a major digital tool for all industries for consumers and businesses, from healthcare to fashion, urban planning, industrial design, agriculture and art.
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In this episode of Lives of Tomorrow, WGSN CEO Carla Buzasi speaks to Apple Fitness+ Trainer Cory Wharton-Malcolm about running.
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