Nu Boheme remains the dominant aesthetic for young women, with an overall shift from hyper-feminine styles to an edgier direction.
We identify two emerging customer priorities that will significantly impact all industries in 2025 and beyond.
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WGSN’s Beauty team attended the 56th edition of Cosmoprof Worldwide in Bologna, providing exclusive insights into the biggest trends and innovations shaping the future of beauty.
Your cheat sheet to the A/W 25/26 catwalk colour trends is here!
The 39th edition of South by Southwest took place between in Austin, Texas where WGSN and Grupo Boticário presented the future of beauty.

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Sustainability and tech, building consumer loyalty and the rise of the fringe consumer. That and more on today’s episode.

The beauty industry is seeing a boom in celebrity-owned beauty brands. WGSN looks beyond the hype to discover how these brands are appealing with purpose-led products.

The city that never sleeps is thriving with exciting new openings, emerging brands and concept stores that cater to tourists and locals alike.

The next generation of materials, wellbeing in the home and the balance of bold and calming colours. That and more on today’s episode.

Introducing our Colour of the Year for 2024: Apricot Crush.
In collaboration with Coloro - The Color Code, we unveil our restorative, refreshing and energetic hue, which is perfect as we grapple with a range of emotions and uneasiness about the future.
The impact of digital shopping on interiors, functional versus decorative and the antiques of the future. That and more on today’s episode.
