The latest WGSN x Coloro Key Colours forecast is here – here’s what you need to know.
FashionBeautyTechInteriorsConsumer BehaviourFood & DrinkSports & OutdoorRetailMarketingProduct DesignBrand
Emotions are powerful tools that directly influence how we buy. WGSN’s new flagship forecast reveals how your brand’s success will depend on how future consumers respond to your brand’s narrative, products, and the experiences you create.
Latest
Explore who kidult consumers are, how they are reversing adulthood trends and how brands can connect with them.

Amid digital fatigue and overstimulation, consumers will seek to migrate to IRL brand communities in search of belonging and real connections – a key trend for 2027.
There’s no sugarcoating it: Dubai chocolate has become a viral obsession.
Popular

More reads
Amy Powney, creative director at Mother of Pearl, shares how she embarked on her sustainable fashion journey and remains on it despite mounting challenges.

We’re expecting Digital Lavender, WGSN’s Colour of the Year for 2023, to appear in all aspects of our lives. So what would that look like in our interior spaces?

Investing in menswear, Gen Z habits and lifestyles and the future of camo. That and more on today’s episode.

With fashion week approaching, be inspired by the City of Lights with our top insider tips and hidden gems.

The pet industry in 2023, the growing halal beauty market and preparing for press previews. That and more on today’s episode.

Plastic pollution is a huge problem. WGSN examines the issue and explores industry solutions that can make a real impact.
