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Trend Q&A: Investment priorities in menswear and more

Investing in menswear, Gen Z, camo print. Image of man wearing camo print jacket
WGSN Original Image, Collins Lesulie/Unsplash
Mar 01, 2023 By WGSN Insider

Investing in menswear, Gen Z habits and lifestyles and the future of camo. That and more on today’s episode.

Want to know what’s next? Listen to the show where our experts from around the globe unpack your biggest challenges. This week, WGSN’s Executive Editorial Director Bethan Ryder takes us to Chicago, London and Hong Kong to get expert advice on menswear trends and Gen Z behaviours.

Watch the full episode below or read on for highlights of this episode:

Q: Men’s trends are evolving at a rapid pace, with countless looks, ideas and references all trending at the same time. So how can retailers decide where to invest when everything goes?
“It’s important to understand if your customer is an early adopter and directional, or more comfort focused. By doing that, you’ll allow yourself to explore one specific range, connect with the customer, build a clientele and not become overly burdened with the countless things going on around you.”
–  Noah Zagor, Senior Menswear Strategist, WGSN
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Q: How is Gen Z changing their habits and lifestyles to adapt to the rising cost of living?
“We have seen the rise of cash-candid dating on TikTok. It’s a new term that refers to couples and singles who are being super forthcoming and honest about their financial concerns in a romantic relationship. This new approach to dating has also led to the rise of low key, low budget and free date ideas on TikTok.”
– Liz Tan, Strategist, WGSN
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Q: What is the future of camo in menswear?
“While traditional camouflage is less prevalent in fashion today, partly due to its connotations of conflict, WGSN is tracking the rise of artistic and abstract camo prints across catwalk and retail. 

“Artful interpretation of camo offers a timeless and versatile look that speaks to both young and mature markets. This aesthetic will evolve to be a core print for many categories beyond outdoor styles and offers a fresh update for men’s shirting and gender-inclusive styles.”
– Fanny Chow, Prints & Graphics Strategist, WGSN
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