Nu Boheme remains the dominant aesthetic for young women, with an overall shift from hyper-feminine styles to an edgier direction.
We identify two emerging customer priorities that will significantly impact all industries in 2025 and beyond.
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Learn about the consumer profiles that will dictate decision-making until 2027, according to WGSN, and the best strategies to win their loyalty and trust, as pointed out at Web Summit Rio 2025.

WGSN’s Beauty team attended the 56th edition of Cosmoprof Worldwide in Bologna, providing exclusive insights into the biggest trends and innovations shaping the future of beauty.
Your cheat sheet to the A/W 25/26 catwalk colour trends is here!
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We track the optimistic mood, with collaborations across creative industries and new concepts cropping up across the city. Boosted by the Fuorisalone design fair, stores are full of weekend shoppers, and bars and restaurants are buzzing along the Navigli canals – notably more than pre-Covid-19.

As we all become more climate aware, we realised that the planet’s resources are finite. The world's supply of fresh water is running out, with the UN predicting that by 2025, two-thirds of the planet's population will be living in water-stressed conditions.

London is vying to become the capital of sustainable creativity. From city planning to retail concepts, ideas are radically shifting towards conscious living.

Sustainability is no longer an abstract concept. We are at an inflection point in the climate crisis and the stakes couldn’t be higher for brands.

Our Future Designers series of blog posts, will introduce you to 15 burgeoning fashion talents from around the world. In the first of these posts, meet CAALO.

As noughties nostalgia continues to drive youth trends, the 2000's Western style emerges as Gen Z's latest aesthetic to watch. Rodeo-inspired fashion taps into social media popularity, vintage authenticity among youth consumers and their yearning for freedom.
