There’s no sugarcoating it: Dubai chocolate has become a viral obsession.
Emotions are powerful tools that directly influence how we buy. WGSN’s new flagship forecast reveals how your brand’s success will depend on how future consumers respond to your brand’s narrative, products, and the experiences you create.
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Amid digital fatigue and overstimulation, consumers will seek to migrate to IRL brand communities in search of belonging and real connections – a key trend for 2027.
Luminous Blue is the WGSN x Coloro Colour of the Year for 2027. Learn why it was chosen and how you can use it.
Check out the main fashion week trends and analytical data for A/W 25/26 confirmed by WGSN, the global authority on trend forecasting and consumer insight.
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Innovations in skincare, the next drinking flavours and how to grow your tech presence in Asia. That and more on today’s episode.
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Founder Cynthia Otiyo-Abila talks to us about Cynthia Abila, a brand that spotlights its African heritage when designing for the modern woman.
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Brands and retailers are ramping up their work around microplastics, including cutting out non-sustainable sequins and glitter.
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Known for its playful approach to styling and vibrant use of colour, Copenhagen offered a distinct sense of practicality seen in fresh, pared-back stories. Here, our Senior Editor of The Fashion Feed, Polly Walters calls out 5 not-to-miss trends from the Danish capital.
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Consumer forecasting misconceptions, what it takes to be a trend forecaster and how to manage contradicting trend insights. That and more on today’s episode.
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This week we throw the spotlight on outdoor lifestyles, a topic we’ve been closely tracking at WGSN.
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