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Trend Q&A: Innovation in skincare and more

Skincare innovations, drink flavours, tech in Asia. Polaroid-style image of a cocktail by the pool
WGSN Original Image, Great Cocktails/Unsplash
Feb 16, 2022 By WGSN Insider

Innovations in skincare, the next drinking flavours and how to grow your tech presence in Asia. That and more on today’s episode.

Want to know what’s next? Listen to the show where our experts from around the globe unpack your biggest challenges. This week, WGSN’s President and CEO Carla Buzasi takes us to New York and Singapore. Hear from the friendly faces of our Beauty, Consumer Tech and Food & Drink teams.

Watch the full episode below or read on for highlights of this episode:

Q: What is the most exciting skincare innovation you’re seeing?
“One of the most innovative skincare products coming to the fore are those with fermented ingredients, or as we like to call it, kombucha for the skin. We’re seeing fermented ingredients span from face serums to creams and even in the haircare market. Fermented ingredients have a stronger potency and the ability to lengthen product shelf life, enabling both manufacturers and consumers to create less environmental waste.”
– Hannah Mauser, Analyst, WGSN Beauty
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Q: How do we innovate new flavours and drinks that will be on trend in two years’ time?
“Trend adoption is all about forward thinking. At WGSN, we look at all the flavours emerging across the food and drink space. We consider what benefits they offer and how their traits and flavours can fit into evolving consumer needs. We then think about how your product will fit into that context and how it can meet consumer interests as they evolve.”
– Claire Lancaster, Senior Strategist, WGSN Food & Drink
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Q: What’s the most important thing to keep in mind for tech companies looking to grow their presence in Asia?
“Asia is a huge region of varying languages and cultures, making localisation an incredibly important factor for success. Forward-looking brands should extend their localisation efforts far beyond simply translating different languages. Understanding linguistic, cultural and hardware preferences is paramount. Ultimately, truly understanding what the local consumer wants from their tech products and how they use their devices is the key to a stronger presence in Asia.
– Neo Ping, Analyst, WGSN Consumer Tech
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