Brands are rethinking their strategies to cut through and remain relevant
The latest WGSN x Coloro Key Colours forecast is here – here’s what you need to know.
Latest
Amid digital fatigue and overstimulation, consumers will seek to migrate to IRL brand communities in search of belonging and real connections – a key trend for 2027.
There’s no sugarcoating it: Dubai chocolate has become a viral obsession.
Luminous Blue is the WGSN x Coloro Colour of the Year for 2027. Learn why it was chosen and how you can use it.
Popular
WGSN Insider
•
WGSN Insider
•
More reads
After a prolonged period of uncertainty, five newly adapted and intentioned food and drink personas will emerge in 2024. They will have adjusted priorities that brands need to know now in anticipation of their evolved food and drink demands.
WGSN Insider
•
The climatarian diet, festival fashion trends and how mask-wearing has affected lipstick. That and more on today’s episode.
WGSN Insider
•
A respected, cross-industry ESG certification, B Corp status has become a gold standard in building consumer trust in sustainable business practice and is increasingly important to attract employees.
WGSN Insider
•
After years of rapid industry, technological and social acceleration, 2024 ushers in an era of realignment - with ourselves, our workplaces and the planet. In our new white paper: Future Consumer 2024, we explore the new key consumer sentiments and profiles, and the action points brands need to take to win minds and…
The 2022 wedding boom, the rise in A-beauty and progressing hybrid working. That and more on today’s episode.
WGSN Insider
•
Los Angeles is teeming with exciting new store openings and retail experiences that build community through collaborations.
WGSN Insider
•