Brands are rethinking their strategies to cut through and remain relevant
The latest WGSN x Coloro Key Colours forecast is here – here’s what you need to know.
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Amid digital fatigue and overstimulation, consumers will seek to migrate to IRL brand communities in search of belonging and real connections – a key trend for 2027.
There’s no sugarcoating it: Dubai chocolate has become a viral obsession.
Luminous Blue is the WGSN x Coloro Colour of the Year for 2027. Learn why it was chosen and how you can use it.
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Boosted by the pandemic's migratory shifts, Miami continuously attracts new and exciting happenings, positioning itself as a new elite city with a line-up of elevated events.
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Brands have identified a white space opportunity, harnessing the power of astrology to market to their stargazing audiences. WGSN delves into this cultural driver that taps into consumers’ spiritual leanings.
WGSN Insider
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Buy now, pay later, the rise of the outdoor US consumer and the evolution of occasionwear. That and more on today's episode.
WGSN Insider
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In this blog, we explore some of the key trends and macro drivers impacting Gen Z.
Virtual stars are becoming more and more common in our social feeds, experimenting with fashion, beauty and music while redefining what it takes to succeed and make money online as a creator. In this blog, we highlight the virtual talents attracting fan interest and engagement, and explore why they are so relatable.
Joe McDonnell
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Following the hype in 2021, brands will focus on experimenting in the metaverse to offer immersive, social and shoppable spaces that generate ROI and further blur the lines between retail and marketing.
Cassandra Napoli
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