There’s no sugarcoating it: Dubai chocolate has become a viral obsession.
Emotions are powerful tools that directly influence how we buy. WGSN’s new flagship forecast reveals how your brand’s success will depend on how future consumers respond to your brand’s narrative, products, and the experiences you create.
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Amid digital fatigue and overstimulation, consumers will seek to migrate to IRL brand communities in search of belonging and real connections – a key trend for 2027.
Luminous Blue is the WGSN x Coloro Colour of the Year for 2027. Learn why it was chosen and how you can use it.
Check out the main fashion week trends and analytical data for A/W 25/26 confirmed by WGSN, the global authority on trend forecasting and consumer insight.
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WGSN explores the red carpet looks and celebrity influences that are trickling down into the broader menswear landscape.
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Kingpins, the influential denim supply chain event, happened in Amsterdam this October and we cover 5 denim trends S/S24 presented at the event.
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Green electricity, APAC inflation spending and the tech impact of the cost of living. That and more on today’s episode.
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Samantha Tira, Data Analytics Manager at WGSN, shares how WGSN uses product data to analyse market signals and determine successful fashion trends.
Gifting in the cost-of-living crisis, festive home styling trends and how to offer a more inclusive shopping experience. That and more on today’s episode.
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