There’s no sugarcoating it: Dubai chocolate has become a viral obsession.
Emotions are powerful tools that directly influence how we buy. WGSN’s new flagship forecast reveals how your brand’s success will depend on how future consumers respond to your brand’s narrative, products, and the experiences you create.
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Amid digital fatigue and overstimulation, consumers will seek to migrate to IRL brand communities in search of belonging and real connections – a key trend for 2027.
Luminous Blue is the WGSN x Coloro Colour of the Year for 2027. Learn why it was chosen and how you can use it.
Check out the main fashion week trends and analytical data for A/W 25/26 confirmed by WGSN, the global authority on trend forecasting and consumer insight.
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Slow progress at COP28 to mandate the phase-out of fossil fuels will compel consumers to demand action from brands. Recognise consumer frustration and go above and beyond legislation to seek alternative fuels and reduce emissions.
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Will the robots take over? How will brands tackle sustainability and what will become our favourite tipple in 2024? Read on to find out...
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Normally Carla Buzasi the CEO of WGSN asks the questions in the Lives of Tomorrow podcasts, but in this special end-of-the-year episode we put Carla in the hot seat. As the year draws to a close, she reflects on her personal career highlights, the recent sale of the company to Apax Partners, her measure of success and…
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As the year draws to a close, we tickle your tastebuds and take a look at how annual festive food and drink traditions are changing with new twists and emerging trends. Hosted by our Editorial Director at WGSN Bethan Ryder, with Director of Food & Drink Jen Creevy and Strategist Millie Diamond adding insight and…
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WGSN CEO Carla Buzasi’s conversation with Sally Joyce, trend design lead of womenswear at British multinational retailer Marks & Spencer, explores trend forecasting within Marks & Spencer and how it’s used WGSN to stay relevant among new cohorts and the fast pace of trend cycles.
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Solar innovations from around the globe are making the sun an increasingly reliable and affordable power source.
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