There’s no sugarcoating it: Dubai chocolate has become a viral obsession.
Emotions are powerful tools that directly influence how we buy. WGSN’s new flagship forecast reveals how your brand’s success will depend on how future consumers respond to your brand’s narrative, products, and the experiences you create.
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Amid digital fatigue and overstimulation, consumers will seek to migrate to IRL brand communities in search of belonging and real connections – a key trend for 2027.
Luminous Blue is the WGSN x Coloro Colour of the Year for 2027. Learn why it was chosen and how you can use it.
Check out the main fashion week trends and analytical data for A/W 25/26 confirmed by WGSN, the global authority on trend forecasting and consumer insight.
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Avatar engagement in China, the crafting demographic and sustainable colour planning. That and more on today’s episode.
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Every year we reveal our highly anticipated Top Trends for the coming 12 months and beyond. In 2021, as we lived with the continuing effects of the pandemic, we experienced the accelerated rise of genuinfluencers and gamified retail, which we forecast at the tail end of 2020. So what’s coming next?
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Get inspired by our list of unmissable exhibitions and cultural events for Spring 2022, handpicked by our team of global experts.
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Consumer marketing, packaging innovations and homes of the future. That and more on today’s episode.
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As we usher in 2022, much of the world is in a festive mood having celebrated Christmas, Pancha Ganapati and New Year’s Day, or awaiting the arrival of the Lunar New Year.
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Our Cape Town Inspiration City guide lets you explore the highlights like a local, but virtually while travel is restricted. As a cultural melting pot with a distinct character, this South African city's dynamic creative community combines the best of tech, fashion and hospitality.
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