There’s no sugarcoating it: Dubai chocolate has become a viral obsession.
Emotions are powerful tools that directly influence how we buy. WGSN’s new flagship forecast reveals how your brand’s success will depend on how future consumers respond to your brand’s narrative, products, and the experiences you create.
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Amid digital fatigue and overstimulation, consumers will seek to migrate to IRL brand communities in search of belonging and real connections – a key trend for 2027.
Luminous Blue is the WGSN x Coloro Colour of the Year for 2027. Learn why it was chosen and how you can use it.
Check out the main fashion week trends and analytical data for A/W 25/26 confirmed by WGSN, the global authority on trend forecasting and consumer insight.
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In the shadow of the cost-of-living crisis, we feature water-efficient products that combat water waste. Why are they set to become the next big thing in the industry?
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Trends emerging from fashion week, post-pandemic consumer anxiety and the evolution of low-alcohol beverages. That and more on today’s episode.
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As customers return to physical stores and the culture calendar comes alive, London feels energised once more with new shopping experiences, conscious business ideas and inspiring exhibitions.
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Barbiecore is seen mainly as a youth-driven trend, but the aesthetic impacts the wider market in different ways. So what is Barbiecore? WGSN breaks it down.
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Zara Hussain, Data Analyst at WGSN, shares how WGSN uses social media data and influencer mapping to predict beauty trends.
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In 2021 we forecasted Embracing Frugality, where consumers began to adopt a positive mindset around affordability and value, as one of our Big Ideas for 2023. In 2022, as the cost-of-living crisis continues to unfold globally, this sentiment is already more relevant than ever.
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