There’s no sugarcoating it: Dubai chocolate has become a viral obsession.
FashionBeautyTechInteriorsConsumer BehaviourFood & DrinkSports & OutdoorRetailMarketingProduct DesignBrand
Emotions are powerful tools that directly influence how we buy. WGSN’s new flagship forecast reveals how your brand’s success will depend on how future consumers respond to your brand’s narrative, products, and the experiences you create.
Latest
Amid digital fatigue and overstimulation, consumers will seek to migrate to IRL brand communities in search of belonging and real connections – a key trend for 2027.
Luminous Blue is the WGSN x Coloro Colour of the Year for 2027. Learn why it was chosen and how you can use it.
Check out the main fashion week trends and analytical data for A/W 25/26 confirmed by WGSN, the global authority on trend forecasting and consumer insight.

Popular

More reads
WGSN explores how the polycrisis is shifting our relationship with brands in this episode of Create Tomorrow.

Introducing our Colour of the Year for 2025: Future Dusk.

Walk through the festival highlights with executive director of DesignSingapore Council Dawn Lim and design duo Lekker Architects.

Aligned with WGSN's forecasts, we introduce seven cities gaining recognition for their vibrancy, cultural relevance, and fashion innovation - perfect for you to consider on your next fashion research trip.

Business leaders and brands must plan to get ahead as legislation continues to roll out.

Paris Fashion Week closed this S/S 24 catwalk season, bringing a balance between familiar and new and decorated and striped-back design.
