There’s no sugarcoating it: Dubai chocolate has become a viral obsession.
Emotions are powerful tools that directly influence how we buy. WGSN’s new flagship forecast reveals how your brand’s success will depend on how future consumers respond to your brand’s narrative, products, and the experiences you create.
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Amid digital fatigue and overstimulation, consumers will seek to migrate to IRL brand communities in search of belonging and real connections – a key trend for 2027.
Luminous Blue is the WGSN x Coloro Colour of the Year for 2027. Learn why it was chosen and how you can use it.
Check out the main fashion week trends and analytical data for A/W 25/26 confirmed by WGSN, the global authority on trend forecasting and consumer insight.
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Gen Z is known for being extremely social media-savvy. WGSN explores how to capture and retain the interest of this cohort that’s determined to redefine wellness and self-care.
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In 2025, the home will become a multipurpose place where we live, work, rest and play. Tune in to discover the product opportunities for the hybrid home in line with consumer priorities.
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