There’s no sugarcoating it: Dubai chocolate has become a viral obsession.
Emotions are powerful tools that directly influence how we buy. WGSN’s new flagship forecast reveals how your brand’s success will depend on how future consumers respond to your brand’s narrative, products, and the experiences you create.
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Amid digital fatigue and overstimulation, consumers will seek to migrate to IRL brand communities in search of belonging and real connections – a key trend for 2027.
Luminous Blue is the WGSN x Coloro Colour of the Year for 2027. Learn why it was chosen and how you can use it.
Check out the main fashion week trends and analytical data for A/W 25/26 confirmed by WGSN, the global authority on trend forecasting and consumer insight.
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Discover the key trends, insights and interviews from Milan Design Week 2023.
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Helen Edwards, adjunct associate professor of marketing at London Business School, shares how to detect early-stage trends from the fringes and track them to the masses.
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Youth culture in 2023, social commerce in Southeast Asia and the future of psychedelics. That and more on today’s episode.
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