Nu Boheme remains the dominant aesthetic for young women, with an overall shift from hyper-feminine styles to an edgier direction.
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Learn about the consumer profiles that will dictate decision-making until 2027, according to WGSN, and the best strategies to win their loyalty and trust, as pointed out at Web Summit Rio 2025.

WGSN’s Beauty team attended the 56th edition of Cosmoprof Worldwide in Bologna, providing exclusive insights into the biggest trends and innovations shaping the future of beauty.
Your cheat sheet to the A/W 25/26 catwalk colour trends is here!
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Social media platforms such as TikTok and Twitter have the ability to propel terms to go viral overnight. We analyse three key terms from the 2022 youth cultural lexicon, including phrases, slogans and hashtags that have emerged across the different social platforms.

Metaverse opportunities in China, decolonisation and compostable packaging. That and more on today’s episode.
