Blog

Luminous Blue is the WGSN x Coloro Colour of the Year for 2027. Learn why it was chosen and how you can use it.
Check out the main fashion week trends and analytical data for A/W 25/26 confirmed by WGSN, the global authority on trend forecasting and consumer insight.
WGSN Insider WGSN Insider
Latest
Learn about the consumer profiles that will dictate decision-making until 2027, according to WGSN, and the best strategies to win their loyalty and trust, as pointed out at Web Summit Rio 2025.
WGSN Insider WGSN Insider
Nu Boheme remains the dominant aesthetic for young women, with an overall shift from hyper-feminine styles to an edgier direction.
More reads
Gen Z is making waves as they enter society, but will they be able to save the world? Find out in this episode of Lives of Tomorrow.
WGSN Insider WGSN Insider
Discover the power of engineered timber and how it might help us to build a better future for people and the planet.
WGSN Insider WGSN Insider
Will Threads' fame be short-lived or will this be the next big conversational social platform? WGSN’s experts share their first thoughts and predictions, including how the app will impact consumer behaviour, what improvements we’re expecting from Meta and how brands should approach the new platform.
WGSN Insider WGSN Insider
As the world heads towards a future of more AI-generated content, uncover the opportunities and dangers of a post-truth society.
WGSN Insider WGSN Insider
Data from WGSN Fashion indicates this trend has peaked commercially
WGSN Insider WGSN Insider
Brands are supporting and promoting pollinators in a bid to safeguard Earth, protecting ecosystems and food security.
WGSN Insider WGSN Insider