Brands are rethinking their strategies to cut through and remain relevant
The latest WGSN x Coloro Key Colours forecast is here – here’s what you need to know.
Latest
Amid digital fatigue and overstimulation, consumers will seek to migrate to IRL brand communities in search of belonging and real connections – a key trend for 2027.
There’s no sugarcoating it: Dubai chocolate has become a viral obsession.
Luminous Blue is the WGSN x Coloro Colour of the Year for 2027. Learn why it was chosen and how you can use it.
Popular
WGSN Insider
•
WGSN Insider
•
More reads
Known as the Mother City, Cape Town is the second-most populated city in South Africa. It offers a melting pot of cultures, dynamic industries and many indoor-outdoor activities to be enjoyed.
WGSN Insider
•
WGSN explains why hot pink is here to stay, as evidenced by our proprietary catwalk and e-commerce data.
WGSN Insider
•
Latin American trends, Shanghai Fashion Week and remaining culturally relevant. That and more on today’s episode.
WGSN Insider
•
Stockholm is the go-to reference city for outerwear, well-considered designs and interiors, as well as a vibrant youth market and resale innovators. Explore the inspiring areas of Östermalm and SoFo for multi-brand concept stores and vintage treasures.
WGSN Insider
•
The WGSN Sustainability Glossary provides definitions for key concepts and terminology related to environmental, social and economical sustainability throughout the whole supply chain.
WGSN Insider
•
Gen Z eating habits, utilising industry trends and sustainable e-commerce. That and more on today’s episode.
WGSN Insider
•