Stockholm is the go-to reference city for outerwear, well-considered designs and interiors, in addition to a vibrant youth market and resale innovators. Explore the inspiring areas of Östermalm and SoFo for multi-brand concept stores and vintage treasures.
Inspired by nature, Blue Billie is a new gender-inclusive jewellery brand that champions self-expression. Visit SNS for the latest streetwear apparel and footwear and accessories, as well as ettresex for curated resale stores offering secondhand and vintage fashion and lifestyle goods.
Brands are responding to the cost-of-living crisis by creating essential items or basic lines. Closely is a new modern underwear and sportswear brand known for its comfort-driven range with sustainability initiatives.
For lifestyle and interiors inspiration, Design House Stockholm is a hub for contemporary Scandinavian designs, including homeware and lifestyle goods. Alternatively, head to Kvadrat’s showroom for textiles research with its materials library.
Local eateries focus on design and sustainability, such as Kalf & Hansen, a popular spot for Nordic fast food serving local ingredients with a sustainable focus. Visit Nomad for classic Swedish dishes served in a space dedicated to culture.
Swedish beauty and wellness brands are spotlighting organic and natural ingredients alongside scientific formulations. L:a Bruket sells all-natural and organic products in sleek apothecary-inspired packaging. Visit cult favourite gender-inclusive brand Byredo for its disruptive fragrances and expanding make-up offering.
Be inspired by Stockholm’s local art and culture scene. Visit Moderna Museet for the most extensive collection of modern art in the city, or the Berntson Bhattacharjee gallery for a rich and varied programme of young and innovative artists.
If you’re a WGSN subscriber, get inspired by our Stockholm Guide. Live now on the site.